YouTube Optimization Specialist

3 weeks ago


Quezon City, National Capital Region, Philippines Outsourced Quality Assured Services Inc. Full time

Job Responsibilities

  1. Develop and execute SEO strategies to increase website and content visibility, traffic, and engagement.
  2. Optimize content for Google Search, YouTube, and other search engines, ensuring maximum reach and discoverability.
  3. Conduct keyword research, competitive analysis, and audience insights to refine SEO strategies.
  4. Implement on-page SEO (meta descriptions, title tags, internal linking, content structure, schema markup) and off-page SEO (backlink building, influencer outreach, content syndication).
  5. Utilize tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz to track performance and make data-driven decisions.
  6. Optimize YouTube videos using titles, descriptions, tags, thumbnails, captions, end screens, and cards to maximize rankings and engagement.
  7. Work with the content team to ensure video scripts, blog posts, and website content are SEO-friendly while maintaining natural readability.
  8. A/B test thumbnails, video formats, and CTAs to improve retention, CTR, and conversion rates.
  9. Stay up-to-date with Google algorithm changes, YouTube trends, and emerging SEO best practices.
  10. Develop SEO reports and analytics dashboards, tracking growth and areas for improvement.
  11. Collaborate with the video production, content marketing, and social media teams to align SEO with broader marketing strategies.

Qualifications

  1. Expert-level SEO knowledge with a strong understanding of Google's ranking factors and search intent strategies.
  2. Deep knowledge of YouTube's algorithm, including watch time, engagement metrics, and search rankings.
  3. Proficiency in SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Moz, TubeBuddy, and VidIQ.
  4. Ability to write and optimize metadata, conduct keyword research, and create SEO-friendly content strategies.
  5. Experience with website SEO optimization, including WordPress, Webflow, and Shopify SEO tactics.
  6. Knowledge of AI-driven content strategies and how search engines are evolving with AI-based ranking.
  7. Strong understanding of CTR optimization, audience retention strategies, and video SEO best practices.
  8. Ability to interpret data, identify patterns, and make strategic recommendations based on performance insights.

Prior Experience

  1. 3+ years of experience in SEO and content optimization.
  2. Proven track record of ranking content in Google Search and increasing YouTube video discoverability.
  3. Experience working with brands, influencers, or agencies on YouTube SEO.
  4. A strong portfolio or case studies showcasing SEO wins and content ranking improvements.
  5. Experience with A/B testing video thumbnails, video titles, and descriptions for increased engagement.

Additional Notes

  • Mon to Fri 8:00 AM - 5:00 PM EST (8pm to 5am PH) Flexible with some availability for urgent campaign adjustments.
  • WFH
  • Must have own equipment and internet at home
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