Media Buyer
6 days ago
Radix HR is urgently hiring for a DIGITAL MEDIA BUYER. Interested applicants can send their CV to anna@teamrdixhr.com
The Digital Media Buyer is incredibly knowledgeable in a wide range of digital marketing platforms, automation tools, the latest strategies and trends, and has previously managed digital marketing initiatives in the consumer, retail, and services industries. The role is comfortable with data, digital best practices, and can advise the team on campaign performance based purely on empirical evidence on engagement and conversion.
Job Responsibilities:- Digital advertising campaigns: conceptualize, deploy, and optimize, iterate full-funnel campaigns on Meta Ads Manager and Google SEM campaigns.
- For Google: Search & DSAs, Performance Max, Youtube. Be knowledgeable in basic SEO practices and how it relates to creating effective Google campaigns.
- For Facebook: Awareness, lead generation, or direct conversion campaigns using custom audiences and lookalikes. Nice to have: Experience using the Facebook Marketing API.
- Work with cross-functional teammates in merchandising, product development, graphic design, and digital commerce to execute holistic campaigns.
- Run A/B tests across campaigns to optimize performance and report the results of these tests.
- Measure and report the performance of campaigns in accordance with KPIs and ROI objectives.
- Effective channel budget management and utilization reporting.
- Detailed tracking of expenses and performance with actionable insights.
- Bachelor's degree in a relevant field such as Marketing, Communications.
- Minimum of 2 years of experience in media buying across paid media channels.
- Hands-on experience with digital marketing tools including, but not limited to, Meta Business and Ads Manager, Google Ads, Google Analytics, TikTok Ads Manager; Nice to have: Lazada Seller Center, Shopee Seller Center, Shopee Brand Portal.
- Able to manage digital budgets and allocate properly across available paid media channels to reach KPI benchmarks.
- Strong and effective written and verbal communication, organizational, and interpersonal skills.
- Proficiency in problem-solving and analytical skills.
- Highly organized with data and competent in Microsoft Excel and Google Sheets.
- Has an eye for detail i.e. creatives, copy aligned with the brand principles.
- Has a thorough understanding of digital media and marketing strategies gathered from agency experience.
- Has the ability to interpret data and other metrics into actionable insights.
- Open to work in a hybrid setup in Makati (flexible hours).
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