Superapp Category Manager

3 weeks ago

Manila, National Capital Region, Philippines GCash Full time

Join to apply for the Superapp Category Manager role at GCash

The Superapp Category Manager leads the strategy, management, and development of the Category, working with partners across the industry to grow the portfolio, bring compelling products within the GCash app, and lead the creation of exclusive assets that engage users and unlock revenue opportunities. The role drives the strategy for the category and key products and collaborates with internal GCash teams to create value for the entire category and value chain by creating opportunities for user engagement, customer acquisition, retention, and resurrection.

Key results areas include user base and engagement within the category, category and cross-category revenues, and increase in user base of customers (UCD), among others.

Responsibilities
  • Defines the end-to-end category and/or product strategy and roadmap and manages the operations of the category and associated P&L
  • Manages key external partner and stakeholder relationships for the category
  • Drives the user experience and product enhancements, ensuring timely and successful delivery of builds
  • Creates and maintains a pipeline of exciting campaigns and promotions
  • Interfaces with Marketing and Growth teams to ensure effective implementation of campaigns
  • Understands partner business objectives, facilitates Business Reviews and joint business plans to create value
  • Closely tracks and analyses product performance data to guide strategy execution
  • Leads specific internal projects for platform and category development as required
  • Establishes documentation and processes to effectively scale portfolio
What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country. Working with a dynamic and highly collaborative team who want to change the game. A company that values its people with a highly competitive and flexible compensation and benefits package.

Job Function
  • Marketing and Sales

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