IMC Manager

3 weeks ago


Manila, National Capital Region, Philippines TechTiera Corporation Full time

On-site - Manila 1-3 Yrs Exp Diploma Full-time

Job DescriptionDescription

Work Location : BGC, Taguig City - ONSITE

Work Schedule : Day Shift (Monday - Friday 8 : 30 AM- 5 : 30 AM)

Job Description

Strategic Planning & Implementation

  • Leads brand building efforts across all categories - smartphones and IOT. Oversees development and implementation of all brand marketing plans hinged on overall brand strategy.
  • Set the marketing vision to achieve short and long-term marketing goals spanning across needs assessment and GTM plans.
  • Build on commercial strategy for championing market penetration and expansion, creating a balance between art and commerce.

Championing Brand Generated Content

  • Steer the progression of brand architecture and positioning including global and local messaging to ensure consistent brand communications.
  • Create relevant brand content that echo consumer needs and interests whilst building OPPO as a premium and tech innovative brand.
  • Champion OPPO brand and align the entire business to put across consistent brand image across all channels of communication.

Building Team Capability

  • Train, inspire, and manage a high-performing team and develop expected levels of marketing team competency via day to day mentorship and organizing special training workshops.
  • Organize team structure, encompassing brand planning, digital and social media, creative, and CRM, focusing on building people and high potential talent capabilities.

Requirements:

  • Experience handling consumer electronics/smartphones is a plus
  • Experience in leading cross functional teams
  • Strong analytical and planning skills
  • Strong interpersonal and communication skills
  • Experience in Advertising, Public Relations, Sales Promotion, Direct Marketing, Social Media, Content Marketing, Branding and Messaging
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