Communications Lead

1 week ago


Manila, National Capital Region, Philippines Amway Philippines Full time

Responsible for over-all supervision and coordination of the activities of the communications group. Ensures quality of communications materials developed by the communications team and external IMC agencies. Coordinates the development, translation, printing and distribution of all literature, publications, audio/video and sales materials for the distributor organization. Coordinates with the appointed PR/advertising agency for corporate brand, business opportunity brand, and product brands' integrated marketing campaigns. Job involves regular fieldwork.

Responsibilities:

  1. Marketing Communications
  • Leads the marketing communication and brand teams in the development of Integrated Marketing Campaigns for all product brands, including the Amway brand.
  • Makes appropriate marketing channel/media recommendations that optimize the BSA budget.
  • Together with the sales and operations teams, evaluate, design and execute total IBO/Customer Experience at all points of contact, including physical presence, IBO/consumer events and other experiential programs and collaterals.
  • Lead company PR and other initiatives that reinforce Amway image and reputation in the market.

2. ABO Communications

  • Supervises creative development and copywriting for all marketing communications materials for IBOs (literature, publications, merchandising/collateral materials, thematic and tactical brand materials, etc.)
  • Develops the annual, quarterly, and monthly publications plan for Amway. Leads the cross-functional brand communications team in developing and implementing these publications plans.
  • Ensures timely release of all creative materials by coordinating with outside services and resources involving design, photography, copy, artwork, print materials, translation, audio-visual output and distribution.
  • Works with the Marketing/BR team and other Amway staff to ensure appropriate and good quality materials are available for distributors and customers.
  • Protects company proprietary information.

3. Brand Advertising/PR

  • Develops annual PR/advertising grid based on marketing activity calendar and coordinates with the appointed PR/advertising agency in the execution of the PR/advertising plan.
  • Together with the brand group, develops integrated marketing campaigns for each of the thematic and tactical communications launches for maximum impact.
  • Together with the PR/advertising agency and the brand group, develops/evaluates creative materials and advertising/PR copy to ensure alignment with marketing strategy and objectives, and consistency with brand guide/equity.
  • Monitors agency implementation of the PR/advertising/media plan.
  • Ensures adequacy, completeness, and appropriateness of integrated marketing communications materials.

4. Digital and Consumer Experience Marketing

  • Supporting Brand Marketing strategies, responsible for developing new marketing channels and the execution of cross brand selling tools.
  • Together with the training and sales team, support our product brands with compelling selling initiatives and experiences; introduce new tools for our IBOs to do business; and provide innovative ways for consumers to connect to our brands.
  • Execute business strategies to leverage global, best practice, brand selling/retail programs, brand experiences, physical presence, and spokespeople & sponsorships.
  • Execute APHL web presence, mobile applications and emerging technologies that support our brands and distributor.

5. Corporate Communications

  • Leads the communications team in the development of advertising/PR Campaigns for the Amway corporate and business opportunity brand.
  • Supports Corporate Affairs in enhancing awareness for CSR projects such as the One-by-One Campaign, Amway's participation in industry activities, and other projects related to the Amway corporate and business opportunity brand.
  • Provides guidance to the management team in relation to PR crisis management.
  • Works with Corporate Affairs and the PR Agency in coordinating with government and regulatory agencies.
  • Leads other company PR initiatives that reinforce Amway image and reputation in the market.

6. People Development

  • Assigns, directs and coordinates the work of the communications staff, providing technical support, training and direction. Ensures all work is accurately completed on schedule and files are accurately maintained.
  • Motivates, integrates and communicates to promote teamwork among the communications staff. Provides leadership through example.
  • Conducts performance reviews with the communications staff and evaluates their performance on a regular basis, based on the guidelines recommended by the Marketing/Business Relations Director.

7. Human Relations

  • Ensures sound working relationships with Amway personnel in Ada, other Amway affiliated companies, suppliers/vendors, convention centers, competitors, consultants, advertising and public relations agencies, trade/manufacturing associations and the like.
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