Marketing Associate
3 days ago
- Assists the regional marketing manager in executing hyper localized campaigns and communications strategy for the regional market.
- Assists in end-to-end execution for on ground activations in CEB, coordinating with necessary agencies to ensure seamless execution and maximum impact.
- Assist in demand generation, increasing conversion rates, and in optimizing customer funnel and user journey through CRM initiatives and performance marketing.
- Handles day-to-day communications with external partners for events, sponsorships, brand partnerships, and creative agencies.
- Coordinates and guides the creatives team on the development of specific creative materials for all CEB-related requirements.
- Handles administrative tasks for CEB including coordinating with cross-functional teams for payment requests, purchase requests, logistics requests (for events).
- Tracks expenses for marketing campaigns executed for the year.
- Assists in executing localized FGDs to gather user feedback in order to improve conversion and engagement.
- Coordinates with the performance marketing team for guidance on localizing the digital marketing strategy in CEB.
- Must have a minimum of 2-year experience in a marketing associate/marketing role.
- Must have at least 1 year of solid experience in Digital Marketing (Performance Marketing and Google Analytics).
- Bachelor's degree with marketing or a related course. Experience in project management, events management, data analytics (specifically Pivot Table), and strong communication skills.
- Proficient in conversing in Bisaya (CEB local dialect).
- Have a deep understanding of local market behavior and pain-points, especially in the transportation category in the Visayas and Mindanao Region.
- Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful conclusions.
- Optimistic, self-starter, and resilient.
- Freedom of work.
- Work life balance.
- Free meal and use of gym.
- Opportunities for promotion.
- Multi-cultural and Agile work environment.
- Diversified use of technology.
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