Digital Merchandiser

2 weeks ago

Manila, National Capital Region, Philippines enablesGROUP Full time
Overview

Elevated online fashion outlet, redefining the off-price shopping experience for Gen Z and Millennial consumers. With a mission to challenge outdated perceptions of outlet retail.

Responsibilities
  • Build, coordinate, and manage the e-commerce trade calendar in line with the AU trading and promotional strategy.
  • Ensure flawless execution of campaigns — including pricing overrides, coupon logic, bundles, and product visibility updates.
  • Partner with the AU team to align campaign inputs, timelines, and briefs across content, marketing, and performance channels.
  • Conduct QA on all campaigns and troubleshoot promo-related issues pre-launch.
Performance Monitoring & Onsite Optimisation
  • Track key on-site metrics daily, including the full purchase funnel, brand/category/SKU performance, and promo impact.
  • Identify trends and opportunities within the catalogue and provide insights and recommendations to relevant stakeholders.
  • Flag underperformance or sell-out risks, and propose merchandising or promotional solutions to optimise outcomes.
  • Make data-driven recommendations to enhance product placement, collection structure, and site merchandising strategies.
  • Own and manage all e-commerce trade reporting — including weekly trade packs, brand/category performance summaries, and campaign wrap-ups.
  • Provide actionable commercial insights to improve conversion, sell-through, GMV, and overall site performance.
  • Maintain internal dashboards and trackers to ensure visibility and alignment across teams.
  • Collaborate with AU stakeholders to inform trading decisions based on real-time performance data.
CRM & Email Marketing Support
  • Support the planning and execution of trade-led email campaigns — including briefing, building, segmentation, QA, and reporting.
  • Work closely with the CRM team to ensure targeting logic is accurate and aligned with trade priorities.
  • Monitor campaign performance (e.g. OR, CTR, CVR) and feed learnings into future planning.
  • Recommend product selections, promotional hooks, and testing ideas based on audience behaviour and site data.
Digital Marketing & Feed Management Support
  • Collaborate with the performance marketing team to ensure product and pricing accuracy in digital advertising feeds (Google, Meta, affiliate).
  • Support tagging and product segmentation for campaign targeting and reporting purposes.
  • Assist in monitoring campaign performance across key SKUs and categories, and identify feed issues or missed opportunities.
Stakeholder Communication & Coordination
  • Act as the daily trading contact for AU stakeholders — including brand, marketing, performance, and ops teams.
  • Proactively raise trading gaps or performance flags, and follow through on resolution or recommendations.
  • Ensure communication across teams is timely, actionable, and always aligned to commercial priorities.
About the Candidate
  • Minimum 3 years' experience in e-commerce, site trading, or digital merchandising — preferably in fashion, lifestyle, or beauty.
  • Highly analytical with strong commercial acumen — confident working with large data sets, performance metrics, and Excel models.
  • Proven experience in compiling reports, delivering insights, and influencing trading decisions.
  • Hands-on experience with email platforms (e.g. Klaviyo), including campaign building, segmentation, and reporting.
  • Proficient in Excel/Google Sheets; experience with SQL is a strong advantage.
  • Familiar with e-commerce platforms (BigCommerce or equivalent), performance marketing channels, and analytics tools (GA, Looker, etc.).
  • Extremely detail-oriented, with strong QA and execution discipline.
  • Excellent written and verbal communication; confident working autonomously and across time zones with Australian teams.
  • Driven, commercial, and thrives in a fast-paced, data-driven environment.

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