Digital Marketing Specialist

2 weeks ago

Manila, National Capital Region, Philippines beBeeMarketing Full time A$21,600 - A$24,000
Role Overview

This position combines digital marketing execution with brand design ownership. The successful candidate will be responsible for delivering high-quality marketing materials, including newsletters, campaigns, ads, and creative assets, while ensuring brand consistency and alignment.

Key Responsibilities
  • Deliver two high-quality newsletters per month: one for clients and one for leads.
  • Develop and optimize HubSpot campaigns, workflows, forms, and landing pages.
  • Report on performance metrics, including open rates, click-through rates, and subscriber growth.
  • Create and publish a minimum of eight social media posts per month, featuring thought leadership content and client brand content.
  • Collaborate with the video editor to develop video posts.
  • Write, format, and publish one blog post each month to the website.
  • Produce one case study each month with input from the delivery team.
  • Import leads from Predictive Index (Salesforce) three times per week.
  • Research ICP fit of all leads and provide lead scoring and notes for the business development manager.
  • Deliver six to twelve creative assets per month, including ads, carousels, slide decks, workbooks, PDFs, and merchandise.
  • Maintain a high-quality brand asset library and ensure all visuals are aligned.
  • Create sales enablement collateral, including pitch decks, proposals, and one-pagers.
  • Submit a monthly marketing performance report covering campaigns, newsletters, leads, social media, and YouTube.
  • Recommend one idea each month for optimization or creative experimentation.

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