Assistant Manager, Consumer Insights

3 weeks ago

Quezon City, National Capital Region, Philippines Universal Robina Corporation Full time
Overview

Assistant Manager, Consumer Insights role at Universal Robina Corporation — Consumer Market Insights Snackfoods.

Department: Consumer Market Insights Snackfoods

Employee Type: Probationary

Responsibilities
  • Drive the growth strategy for the category through the discovery of sharp, distinctive insights about the market, consumers/shoppers and customers and working with internal and external partners to help create and qualify new product/marketing/retail and trade ideas
  • Lead market assessment work for the category
  • Lead/Support brainstorming sessions and idea labs in collaboration with internal and external partners
  • Lead development and testing of propositions (including concepts, advertising, products and packaging, etc.)
  • Creating and qualifying a pipeline of product initiatives
  • Business tracking for the category: Continuously monitor business performance, market trends and suggest interventions as required
  • Develops learning plan for the category in line with, and right-sized to deliver business strategies and goal
  • Help develop the medium to long-term strategies that achieve business goals for the Category by helping identify where to play and how to win choices
  • Support other key elements of the CI agenda including but not limited to:
    • Strategic vendor management
    • Efficient budget management
    • Helping build capabilities within the CI team as well as the broader Marketing, Sales, and Innovation organization
Qualifications
  • Has technical knowledge of basic market research protocols (retail tracking, brand health tracking, product/concept testing, comms testing, qualitative research) and the business application of these research methodologies; with expertise in at least 1 methodology
  • Good understanding of marketing and sales principles
  • Broad understanding of consumer and market trends
  • Combination of : Analytical thinking with the ability to identify patterns within data + Creative thinking to support development of new idea.

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

Details
  • Experience Range: 3 - 5 years
  • Job posted on:
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Manufacturing
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