Senior Campaign Marketing(ATL

1 week ago

Manila, National Capital Region, Philippines SM Retail, Inc. - Corporate Full time

Job Summary:

The Campaign Marketing Manager is responsible for the successful planning, execution, and optimization of integrated marketing campaigns across various channels, including traditional, digital, social, and out-of-home media. This role requires a data-driven, results-oriented individual with strong analytical, communication, and project management skills. The ideal candidate will collaborate closely with internal teams, external agencies, and media suppliers to achieve campaign objectives and maximize ROI.

Key Responsibilities:

  • Media Planning & Buying:
    • Develop and execute comprehensive media plans across all relevant channels (radio, print, digital, social media, OOH, etc.).
    • Negotiate media buys with agencies and suppliers to secure the best possible rates and placements.
    • Monitor campaign performance and make necessary adjustments to optimize reach, frequency, and impact.
  • Campaign Implementation:
    • Oversee the seamless execution of all aspects of marketing campaigns, ensuring timely delivery and adherence to budgets and timelines.
    • Collaborate with creative teams, production agencies, and other stakeholders to ensure campaign consistency and effectiveness.
    • Manage campaign logistics, including scheduling, budgeting, and vendor coordination.
  • Agency & Supplier Relations:
    • Build and maintain strong relationships with media agencies, advertising partners, and other key vendors.
    • Negotiate contracts and ensure compliance with all agreements.
    • Evaluate agency performance and identify opportunities for improvement.
  • Campaign Monitoring & Reporting:
    • Track key campaign metrics (e.g., reach, frequency, impressions, engagement, conversions, ROI) using appropriate tools and platforms.
    • Analyze campaign performance data and prepare comprehensive reports with actionable insights.
    • Monitor campaign performance against key performance indicators (KPIs) and identify areas for optimization.
  • Budget Management:
    • Develop and manage campaign budgets, ensuring they are aligned with business objectives and financial constraints.
    • Track campaign expenses and reconcile invoices to ensure accuracy and compliance.
  • Documentation & Communication:
    • Maintain accurate and up-to-date campaign documentation, including briefs, schedules, budgets, and performance reports.
    • Effectively communicate campaign progress, results, and insights to internal stakeholders and management.
  • Stay Updated:
    • Stay abreast of the latest industry trends, technologies, and best practices in marketing and advertising.
    • Continuously research and explore new marketing opportunities and channels.

Qualifications:

At least 5 to 8 years in Campaign Marketing with project management background.

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