Marketing Campaign Manager

6 days ago


Manila, National Capital Region, Philippines The SM Store (SM Mart Inc.) Full time
Job Function:
The Chain Marketing Specialist plays a pivotal role in executing end-to-end marketing activities for SM Store chainwide campaigns. This position involves strategic planning, execution, and optimization of marketing campaigns across multiple channels and platforms.
  • Develop campaign objectives and strategies that align with business goals and market needs.
  • Collaborate with stakeholders to provide actionable insights and recommendations for continuous improvement.
  • Create clear creative briefs outlining key insights, target audience, key messages, and campaign objectives.
  • Manage content strategies for social media platforms, ensuring alignment with overall brand and campaign objectives.
  • Coordinate with internal teams, external agencies, and vendors to ensure smooth execution and alignment with campaign objectives.
  • Oversee the approval process for campaign materials, assets, and deliverables, ensuring timely sign-offs from relevant stakeholders.
  • Maintain the highest standards of execution quality, including content accuracy, creative consistency, and brand guideline adherence.

Key Qualifications:

  • Bachelor's Degree in Marketing or related field
  • At least 2 years of work experience in Marketing or related field
  • Strong leadership skills; stakeholder management and multi-level collaboration skills


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