marketing and communications specialist

6 days ago


Cebu City, Central Visayas, Philippines Premier Business Family Consultants Inc. Full time
  1. Marketing Strategy (Development and Implementation):
  • Support the implementation and maintenance of a robust strategic organizational Integrated Marketing Communications program.
  • Supervise in the planning, development, and execution of integrated marketing communications campaigns across various channels, including digital, social media, email, print, and search engine optimization/marketing (SEO/M), social media marketing, content marketing, and email marketing.
  • Supervise the creation of digital marketing campaigns and its content creation (ad banners, ad mock-ups, video editing, websites, brochures, landing pages, and various marketing campaigns).
  • Provide support for brand management, content distribution strategies, advertising, and the overall execution of the marketing communications goals.
  • Monitor and evaluate campaign performance, analyze data, and make necessary adjustments.
  • Ensure that products, services, and offerings align with brand standards, maintaining a consistent brand voice, vision, and aesthetic.
  • Monitor and evaluate communication strategies and assist in providing recommendations for improvement.
  • Communicate, negotiate, and foster positive relationships with media, industry partners, and vendors as needed for marketing activities.

2. Brand management:

  • Assist in maintaining and implementing brand guidelines, ensuring consistent messaging across all channels.
  • Conduct and support market research and competitor analysis to identify opportunities for brand differentiation.
  • Monitor brand reputation and help address any potential issues.

3. Partnership Development:

  • Support the identification and cultivation of strategic partnerships with relevant organizations, influencers, and stakeholders.
  • Assist in negotiating partnership agreements and collaborations to achieve mutual business objectives.
  • Help develop joint marketing campaigns and promotions with partners to expand reach and customer base.
  • Maintain relationships with partners and stakeholders to support long-term collaboration and success.
  • Provide media relations support to help position the company and its consultants as thought leaders to a broader audience.

4. Events Management:

  • Assist in planning, organizing, and executing company-sponsored events, including conferences, trade shows, product launches, and corporate events.
  • Coordinate logistics, venue selection, vendor management, and budgeting for events.
  • Contribute to the development of promotional strategies to drive attendance and enhance event visibility.
  • Support post-event analysis and reporting to evaluate event success.

5. Budget and Resource Management:

  • Support the publishing department's budget, ensuring optimal allocation of resources.
  • Monitor expenditures to ensure projects stay within budget.
  • Assist in negotiating contracts with vendors, suppliers, and freelancers to optimize costs.

6. Compliance and Quality Control:

  • Ensure all materials comply with industry standards, copyright laws, and ethical guidelines.
  • Assist in implementing quality control processes to maintain high standards in all published materials.
  • Help address and resolve any issues or complaints related to published content.
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