
Digital Content Manager
4 weeks ago
Wedded Wonderland is the ultimate destination for weddings, lifestyle, and celebrations — inspiring a global community of couples and wedding lovers. We're looking for a Digital Content & Marketing Specialist to lead our online content, elevate our digital presence, and drive measurable growth across platforms.
Responsibilities
- Manage all content across digital platforms — including copy, imagery, video, voice, editing, uploading, and reporting.
- Create compelling and trend-driven content that reflects the brand and resonates with the WW audience.
- Monitor media, social, and pop culture for trending wedding, entertainment, and lifestyle stories relevant to our community.
- Drive traffic and engagement using SEO, SEM, email marketing, affiliates, and social strategies.
- Optimise the online customer journey to increase conversion through content and personalisation.
- Conduct in-depth traffic analysis and research to uncover new opportunities for content growth beyond search.
- Collaborate with our broad network of stakeholders — including influencers, industry experts, and business partners.
- Manage the site during promotional and seasonal campaigns, ensuring content is on-brand and timely.
- Continually refine strategies to improve digital experiences and community engagement.
Requirements
- 3+ years' experience in a similar role within a digital, content, or lifestyle/weddings company.
- Strong understanding of long customer journeys and community building.
- Proven experience across Facebook, Instagram, YouTube, TikTok, Pinterest, and emerging platforms, with strategies tailored for each.
- Expert knowledge of digital and social organic search, Google Ads, affiliates, and display.
- Understanding of omni-channel environments (website, CRM, social, advertising).
- Strong analytical skills and experience with Google Analytics (essential).
- Demonstrated success in driving online traffic that converts into community growth and sales.
- Proactive, creative, and results-driven with strong attention to detail.
- Ability to think outside the box and deliver innovative solutions.
- Confident communicator with experience working across teams and with external stakeholders.
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