Paid Social Lead

About the Client: Our mission is to revolutionize the way people eat by making it easier and more enjoyable to cook meals from scratch at home. With a global presence, we deliver fresh, delicious meals to millions of customers around the world.

Job Description: As the Lead of Paid Social, you will be responsible for the largest channels across our brands as part of the North America team. You will work with a team of Paid Social experts and help us scale cost-effective customer acquisition and reactivation campaigns across multiple search and biddable product categories. Reporting to our Paid Social manager, you will help develop and execute the strategic plan, use analytics to inform decisions, and drive execution to optimize a significant marketing budget against company goals.

This role is a high-performance/high-impact role with the opportunity to work with teams across the organization - from Brand, Discounts, Creative, and Analytics. To kick things off, we would like you to focus on various Paid Social channels (such as Meta, TikTok, and Snapchat) as Strategic Investments and work with our in-house experts and agencies to find synergies to bring high-quality customers to the business. Lead the roadmap development and execute key campaigns across our meal kit brand portfolio, with the main focus being HelloFresh.

• Plan, design, and execute paid social (Meta, TikTok, Pinterest, Snapchat, etc) campaigns from execution to completion.
• Use a data-first approach to analyze performance drivers to optimize for channel ROI.
• Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis. This is a hands-on role building & optimization campaigns.
• Optimize campaign performance towards activation, retention, and reactivation goals.
• Analyze & report on campaign KPIs to key stakeholders.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.—(targeting, optimization, creative direction, etc.)
• Develop relationships with key paid social partners to nurture performance growth
• Provide project management support to ensure deadlines are met
• Manage a set of external partners and contractors to maximize performance.
• Design, implement and analyze A/B split tests across paid social channels
• Work with the Brand Team to oversee and launch paid social creatives.

• Track record of efficient growth through a solid understanding of paid social and all performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV)
• Experience running large multi-million dollar growth campaigns on paid social media platforms including Facebook, Instagram, Pinterest, TikTok, Reddit and Snapchat
• Strong communications and presenting skills with an eye for creative performance.
• Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
• A process-improvement mindset to help us become more efficient in our activities.
• A curiosity to not just know what is happening, but to understand why it is happening.
• Obsessed with growth and building things while not being afraid to get your hands dirty
• Familiar with the fast-paced, demanding and analytical startup environment
• A positive mindset towards challenges and new opportunities and a natural hustler with a contagious "can-do" attitude
• 3+ years of experience directly managing paid social campaigns on the client-side (preferred) or at a performance marketing agency.
• Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)
• Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organisational skills and project management ability