Marketing Campaign Specialist

3 days ago

Taguig, National Capital Region, Philippines Nasdaq, Inc. Full time

Marketing Campaign Specialist - Workflow & Insights | Analytics business

Marketing Campaign Specialist - Workflow & Insights | Analytics business

Apply locations Philippines - Taguig City - National Capital Region time type Full time posted on Posted 4 Days Ago job requisition id R0021830

Why Nasdaq

When you work at Nasdaq, you're working for more open and transparent markets so that more people can access opportunities. Connections can be made, jobs can be created, and communities can thrive. We want all our employees to have access to opportunity, too. That means planning for career growth, ensuring you have the tools you need, and promoting an inclusive culture where we're all valued for our unique perspective.

Here, you will work for a global tech leader committed to breaking down barriers to inclusive prosperity. We see technology as a means to free people up to work together more productively and effectively by centralizing data, analytics, and market intelligence.

Here, we're committed to building a more diverse and inclusive workforce. Not only is it our responsibility to do better, but we also need representative voices to power the fresh thinking that is vital for our business and our clients.

What We Offer

Nasdaq is seeking a strategic and results-driven Marketing Campaign Specialist to support campaign coordination and delivery for our Workflow & Insights organization with a focus on our Analytics business campaigns. This role will offer marketers an opportunity to support fast-paced, SaaS businesses while working within a global organization.

This is a permanent full-time role based in BGC Taguig City following a hybrid work model setup (at least 2 in office days per week).

You can expect an autonomous but fast-paced work environment where you are recognized for your results and ability to drive things forward. Every day brings many opportunities to learn & grow and rewards with a global impact we create.

In return, you will receive HMO coverage for you and your dependents, employee stock purchase plan, equity grant, retirement plan, annual bonus, free counseling sessions, subscription to e-learning platforms, fitness, wellness and more.

What You Will Do

Campaign Strategy & Execution

  • Develop and implement multi-channel marketing campaigns to drive engagement, lead generation, and brand awareness for Nasdaq's Analytics business.

  • Partner with internal collaborators (e.g., growth marketing, product, sales, content, digital, and events teams) to build targeted, data-driven marketing programs aligned with business goals.

  • Leverage digital marketing, content marketing, paid media, email, social, and events to reach key audiences and achieve business results.

  • Optimize campaigns based on performance analytics, using data-driven insights to improve effectiveness.

  • Collaborate with cross-functional teams to align marketing efforts with broader objectives.

Performance Measurement & Optimization

  • In conjunction with the marketing analytics team and growth and product marketing teams, establish, track and monitor critical metrics and analyze campaign performance, using insights to optimize marketing efforts.

  • Work closely with the marketing systems, analytics and growth marketing teams to use CRM (Salesforce), marketing automation (Marketo, Pardot, etc) and digital analytics for campaign tracking and reporting.

  • Ensure continuous improvement by testing and refining marketing strategies based on data insights.

Stakeholder Collaboration & Budget Management

  • Partner with Marketing leaders and colleagues to ensure marketing programs support revenue growth and business priorities.

  • Deploy and monitor allocated activation budget, ensuring efficient use of resources for maximum impact.

  • Collaborate with external agencies and vendors to implement high-quality marketing programs.

What We Expect

  • 6-8 years of experience in B2B marketing, preferably in financial services, fintech, or capital markets.

  • Proven track record of developing and driving integrated marketing campaigns with measurable results.

  • Strong experience in demand generation, digital marketing, content marketing, and ABM strategies.

  • Proficiency in marketing automation tools (Marketo, HubSpot), CRM systems (Salesforce), and analytics tools.

  • Excellent project management skills, with the ability to handle multiple campaigns simultaneously.

  • Strong analytical attitude and able to translate data into actionable insights.

  • Exceptional communication and stakeholder management skills.

  • Amenable to work in mid and night shift.

What Would Be Helpful

  • Strategic problem solver with a data-driven approach to marketing.

  • Excellent leadership and team management abilities.

  • Strong communication and presentation skills.

  • Ability to thrive in a fast-paced, dynamic environment.

  • Passion for innovation and continuous improvement.

Does It Sound Like You?

Please follow through by clicking the "Apply" link and submitting your application. If your skills and experience are a match, we will be in touch soon. In the meantime, please visit our website and social media channels to learn more about our innovative business, inclusive culture and discover why Nasdaq Manila is Great Place To Work certified

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

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