Marketing Campaign Strategist

4 days ago


Taguig, National Capital Region, Philippines Focus Global Inc Full time
Senior Digital Marketing Professional

The Senior Digital Marketing Professional will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth. This involves collaborating with business and marketing teams to conceive, execute, and assess diverse marketing campaigns across various digital platforms.

Responsibilities:

  • Develop and execute digital marketing strategies to drive business growth
  • Collaborate with business and marketing teams to design and execute marketing campaigns
  • Lead efforts to address business questions by leveraging metrics to measure, analyze, and improve campaign effectiveness
  • Maintain and analyze analytics dashboards to track ROI, costs, and performance metrics, ensuring continuous optimization of marketing activities
  • Design tailored strategies for each business unit, combining creativity with data insights

Requirements:

  • Bachelor's degree in any field
  • Excellent communication, collaboration, and data-analysis skills
  • 1-2 years of experience in Meta Ads, Google Analytics Universe, Lazada or Shopee Sponsored Solutions, and Tiktok Ads
  • Passion for data and metrics-driven marketing
  • Ability to interpret data and translate findings into actionable strategies


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