Paid Media Specialist
1 day ago
We are seeking a detail-oriented and strategic Paid Media Specialist to join our marketing team. The ideal candidate is a proactive self-starter with proven experience in media planning/buying, campaign management, and digital ad operations — with an emphasis on paid social, search, programmatic and video campaigns. You will play a critical role in managing, optimizing, and executing paid media campaigns across various platforms. If you thrive in dynamic and collaborative environments, possess a data-driven mindset, and have a passion for digital marketing, we encourage you to apply.
Remote - Colombia
Schedule: 9:00am - 6:00pm PST
Qualifications- Senior level campaign management experience in paid media, with a focus on paid social (Meta, LinkedIn, TikTok, etc.), search, and programmatic campaign management.
- Demonstrated experience in audience research, media planning, and buying, with the ability to develop cross-channel strategies.
- Strong proficiency in campaign management tools such as Google Ad Manager, Facebook Ads Manager, and programmatic platforms.
- Ability to analyze complex performance data, identify trends, and make data-driven decisions.
- Strong project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously.
- Excellent communication skills, with the ability to collaborate across teams and with external vendors, adapting to individual account needs and communication styles.
- A self-motivated individual with a strong attention to detail and the ability to work independently in a remote setting and collaboratively with other team members.
- Collaborate on B2C/B2B paid media strategies and campaign budget recommendations
- Manage the day-to-day trafficking and execution of digital ad campaigns across Facebook Ads Manager, Google Ads Manager, and other key platforms
- Oversee campaign pacing, performance tracking, and budget management to ensure accurate spend and positive outcomes
- Conduct regular ongoing performance analysis, identifying areas for improvement and suggesting optimization strategies
- Manage quality assurance (QA) for campaign launches
- Act as a point of contact with media vendors for troubleshooting issues with platform support teams and resolving technical ad delivery/tracking problems
- Lead A/B testing strategies to optimize creative elements, audience targeting, and overall campaign performance
- Deliver regular reports providing insights on campaign performance, including cost efficiency, conversion rates, and ROI
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing, Public Relations, and Writing/Editing
- Industries: Outsourcing and Offshoring Consulting
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