Senior Data Advisor

5 days ago

Makati City, National Capital Region, Philippines FrieslandCampina Full time
Key Responsibilities
  • Lead Marketing Analytics Strategy: Develop and execute a comprehensive analytics roadmap aligned with marketing objectives and business goals.
  • Data Domain Leadership: Own and integrate insights across key marketing data domains, including:
    • Business Performance Data (e.g., sales, market share, profitability)
    • Consumer Insights (e.g., segmentation, behavior, attitudes)
    • Retail & Shopper Data (e.g., in-store performance, shopper behavior)
    • Digital & Media Analytics (e.g., campaign performance, media ROI)
    • Brand Health Tracking (e.g., awareness, equity, preference)
    • Innovation & Product Performance (e.g., new launches, trial, repeat)
    • Competitive Intelligence (e.g., category trends, competitor activity)
  • Insight Generation & Opportunity Mapping: Identify key issues and growth opportunities for the business and brands through deep analysis and storytelling.
  • Tracker Management: Lead the end-to-end management of business, consumer, and retail trackers—ensuring data integrity, timely reporting, and strategic interpretation.
  • Cross-Functional Collaboration: Partner with Brand, Sales, R&D, and Finance teams to embed insights into decision-making and planning.
  • Vendor & Tool Oversight: Manage external research and analytics partners, ensuring delivery of high-quality outputs and continuous improvement of tools and methodologies.

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