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Business Analyst
4 weeks ago
About the job
We are looking for a results-oriented Business Analyst with hands-on analytics experience to support our Lending and Credit Card business groups. This role will play a key part in driving campaign analysis, customer profiling, and portfolio growth insights that help business units make informed, data-driven decisions. The role will require strong analytical skills, business understanding, and stakeholder engagement.
What you will do:
- Analyze performance of acquisition, upsell, and retention campaigns for lending and credit card products; derive actionable insights and recommendations to optimize targeting and messaging.
- Build and maintain base lists using business rules and segmentation logic for campaigns.
- Develop data-driven customer profiles and behavioral clusters.
- Use historical data, seasonality, and business levers to project expected growth trends for user base, disbursements, and card-in-force metrics.
What we are looking for:
- Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Computer Science, or related quantitative field.
- Minimum 5 years of experience in a data analytics or business intelligence role, preferably in fintech, banking, or financial services.
- Proficient in SQL and at least one data visualization tool (e.g., Tableau, Power BI).
- Hands-on experience in campaign performance analysis, list generation using logic-based rules, and customer segmentation.
- Familiarity with lending and credit card KPIs and lifecycle stages is a strong advantage.
- Ability to translate complex data into clear business recommendations.
- Strong sense of ownership, attention to detail, and communication skills.
- Experience with Python or R for forecasting or statistical modeling.
Nice to have:
- Exposure to marketing automation platforms or CRM tools.
- Understanding of risk and compliance considerations related to campaign base generation.
