digital marketing/social media specialist
3 days ago
DIGITAL MARKETING/SOCIAL MEDIA SPECIALIST
Job Summary:
The Digital Marketing and Social Media Specialist shall grow brand equity through 360 communications including offline and online in digital marketing & social media and drive conversion through different channels including Facebook, Instagram, and other digital channels. He/She shall be accountable for developing, organizing, and implementing Integrated Marketing Communications activities for the brand and new product launches using digital media, SEO and SEM. He/she shall also be responsible for the website and content creation including the visuals and promotions for all social media and digital channels. He/She shall work with the Marketing Communications Manager in the development and planning of all integrated digital campaigns to support sales.
Principal Accountabilities:
- Digital
Responsible for Digital Marketing including website, social media, SEM, SEO, e-commerce, etc.
Work with Regional Team to design and/or adapt an effective creative and media brief with appointed agencies for a strong and insightful proposal.
Design and manage digital marketing calendar leveraging global/regional and local content & assets.
Manage digital agency to perform according to plan and achieve above KPI for all media channels and campaigns.
Develop digital KPIs and track KPIs for all campaigns and media channels. Conduct regular meetings to track and cooperate with agencies for solutions in case of being off-track.
Manage digital agency in terms of SOW and budget. Ensure high-quality deliverables that are consistent with event intent and goals.
Work with distributors and development team for e-commerce.
Manage inquiries and leads coming from e-commerce, websites, and Facebook. - Budget Management
Design and collaborate with the Marketing Communications Manager on budget planning.
Monitor and report budget expenses vs. budget in a timely manner. - Third Party and Supplier Management
Lead, oversee, and manage the engagement of digital and social media marketing team through close collaboration with third-party agencies and suppliers.
Review purchases, requests, and deployment for final approval from the Group Marketing Head.
Execute Digital Marketing-related communications to the organization.
Qualification:
- Bachelor's degree preferably in Multimedia Management, Fine Arts, Integrated Marketing Communications, advertising, or other relevant fields.
- At least 3-5 years of experience in managing social media and digital platforms including SEO and SEM.
- Highly organized to meet deadlines.
- Strong leadership and interpersonal skills demonstrated over several years to efficiently oversee teams.
- Excellent communication skills to convey product information clearly to customers.
- Exhibits problem-solving qualities.
- Ability to analyze data and develop actionable plans to grow business.
- Creative, analytical, and proficient in writing.
- Advanced computer skills using Microsoft Office (Word, Excel, PowerPoint) and Creative programs (Adobe Photoshop).
- Presentation and Project Management Skills.
- Ability to observe, receive, and obtain information from all relevant sources.
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