Head for Marketing Corporate Communications

3 weeks ago

Pasay, National Capital Region, Philippines SM Supermalls Full time

Responsible for creating and implementing various marketing programs and campaigns while also assessing the demand for new products that will have significant impact to fulfil the need for a more focused system wide Corporate Marketing Program and a heightened Customer Experience.

DUTIES & RESPONSIBILITIES

System-wide Corporate Marketing Program

  • Devise and manage content strategy and PR programs to reach and influence consumers/customers to drive awareness of the company, product offering and customer experience stories
  • Manage content marketing for various PR channels for online, TV, print, and radio, with support from external PR relations agency
  • Support conference speaking and company and client awards submissions
  • Collaborate with the Marketing division head to devise and execute marketing strategies that drive business forward
  • Approve institutional communication materials on print, radio, digital and other media
  • Approve all advertorials and press releases on traditional and digital media
  • Approve online and traditional press releases and articles, videos and radio ads, and select content for internal company bulletins

Customer Experience Strategy & Research

  • Develop strategy to heightened Customer Experience via gathered data from consumer insight projects through the analysis of Brand Health Studies, Focus Group Discussions and Customer Surveys, and consults with industry experts

Corporate Marketing Budget

  • Ensures practice of cost efficient ways to deliver corporate advertising requirements without sacrificing quality of the output

EXPERIENCE & EDUCATIONAL REQUIREMENTS

  • With at least 10 years managerial experience in all areas of marketing management
  • Graduate of any 4-year degree course in Marketing, Mass Communication, Advertising, Management
  • Required skills: high level of communication, analytical, presentation skills
  • Proficient in MS Office, Keynote, Basic Photoshop and photo/video editing

WORK LOCATION

  • Candidates must be willing to be assigned in the Head Office - MOA Square, Pasay City.
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