Marketing Specialist

4 days ago

Pasay, National Capital Region, Philippines SM Prime Holdings, Inc. Full time

Job Responsibilities

1. Brand Strategy Development:

- Collaborate with the Segment Marketing Head and managers to define and refine the brand strategy.

- Conduct market research and analysis to identify consumer trends and competitive landscape.

2. Consumer Insights:

- Gather and analyze consumer insights to inform marketing strategies and product development.

- Utilize data analytics tools to track consumer behavior and preferences.

3. Marketing Communication Strategy:

- Develop and implement effective marketing communication strategies across various channels.

- Create engaging content for marketing collateral, social media, and digital platforms.

4. Planning and Execution:

- Support the planning and execution of marketing campaigns from concept to implementation.

- Monitor campaign performance and provide insights for optimization.

5. Collaboration:

- Work closely with sales, product, and creative teams to ensure cohesive messaging and branding.

- Build relationships with external partners and vendors to enhance marketing initiatives.

Job Qualifications

  • 1-2 years minimum experience in a real estate company.
  • Graduate of any 4-year course
  • Marketing and/or business-related certifications or licenses a plus.
  • Use of MS applications, design, and basic editing tools like Canva, and Premier Pro.
  • Candidates must be willing to work onsite at MOA Complex, Pasay City.
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