Brand Equity, Activations, and Media Head

3 weeks ago


Makati City, National Capital Region, Philippines PLDT Full time

EDUCATION

  • 4-year college graduate of Marketing, Communication Arts, or Business; post-graduate studies is an advantage but not required.

WORK EXPERIENCE

  • At least 15 years experience in Marketing, Communications, Advertising, or related field.
  • At least 10 years experience in an executive position in Brand Marketing or Advertising, with a strong background in media and strategic planning.
  • Preferably with experience in telco/tech.
  • Proven track record in development of brand and communications strategy.

ROLE OVERVIEW

Responsible for the development and protection of brand value through the implementation of consumer-insights-driven campaigns, supported by efficient media programs and impactful activation strategies.

KRA 1: Ownership of brand value that is meaningful and differentiated

  • Identify and closely understand the target audience, their profile and behavior, and the competitive landscape.
  • Derive insights from market research that inform strategic decisions.
  • Develop brand identity, values & personality.

KRA 2: Campaign development and media planning management

  • Plan, manage, and execute communication campaigns that generate awareness for the brand and strengthen.
  • Recommend effective and efficient media including traditional, digital, OOH, and on-the-ground activation.
  • Track the performance of communication strategies and campaigns, and make data driven adjustments as needed.

KRA 3: Cohesive & effective alignment across product teams & horizontals, & business partnering

  • Develop a concise but complete and inspiring communication brief to include creative message, planned media and budget.
  • Engage with internal Marketing Communications and Services pillars and across other Marketing groups, and collaborate with external partners.

KRA 4: People management

  • Constantly guide team members, and encourage continuous learning in the group.
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