Head of Marketing

3 weeks ago

Makati City, National Capital Region, Philippines Michael Page Full time
  • Industry Leader
  • Stability & Security

About Our Client

One of the country's largest beverage companies, this organization has built a strong presence in both alcoholic and non-alcoholic categories. In the alcohol segment, the brand competes across multiple price points-from accessible, mass-market options to premium imported labels through global partnerships. Its products are widely available nationwide, supported by strong trade marketing, memorable campaigns, and a commitment to staying relevant to evolving consumer tastes.

Job Description

  • Strategic Brand Leadership - Defines the brand's long-term positioning, competitive advantage, and market differentiation, ensuring alignment with the company's overall business strategy.
  • Market Growth Planning - Develops integrated marketing plans that align with business objectives, balancing brand equity building with commercial performance.
  • Portfolio & Category Strategy - Leads portfolio planning and category management to capture growth opportunities, optimize SKU mix, and anticipate emerging trends in the alcohol market.
  • Market Expansion & Innovation - Identifies new growth avenues, from product innovation to market/channel expansion, supported by deep consumer and category insights.
  • Data-Driven Decision Making - Utilizes market research, consumer behavior analytics, and competitive intelligence to guide strategic choices and maximize ROI.
  • Team Leadership & Capability Building - Develops a high-performing marketing team, fostering strategic thinking, creativity, and cross-functional collaboration.

The Successful Applicant

  • Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.
  • At least 10 years of progressive marketing leadership experience in FMCG, beverages, or lifestyle brands; alcohol industry experience is highly valued.
  • Proven ability to translate brand vision into commercially successful strategies.
  • Strong track record in market growth planning, innovation leadership, and integrated campaign delivery.

What's on Offer

  • An influential leadership role in shaping a proudly local brand's future.
  • A dynamic and entrepreneurial work environment.
  • Competitive compensation with performance-based incentives.
#J-18808-Ljbffr

  • Marketing Head

    2 days ago

    Makati City, National Capital Region, Philippines HR TechX Corp. Full time

    OverviewJoin to apply for the Marketing Head (Automotive) role at HR TechX Corp..Key ResponsibilitiesLead the development, execution, and optimization of nationwide marketing strategies and plans.Conduct market research, analyze customer behavior, and monitor competitor activities to adapt strategies as needed.Design and implement brand positioning for each...

  • Marketing Head

    2 days ago

    Makati City, National Capital Region, Philippines HR TechX Corp. Full time

    Overview Join to apply for the Marketing Head (Automotive) role at HR TechX Corp. . Key Responsibilities Lead the development, execution, and optimization of nationwide marketing strategies and plans. Conduct market research, analyze customer behavior, and monitor competitor activities to adapt strategies as needed. Design and implement brand...

  • Marketing Head

    14 hours ago

    Quezon City, National Capital Region, Philippines HRTX Full time

    OverviewJob Title: AVP Marketing Head (Retail)Level: Executive (AVP)Location: Quezon CityJob SummaryThe AVP Marketing Head will be responsible for leading the overall marketing strategy and execution. This role drives brand growth, market positioning, customer engagement, and revenue performance across business units. The Marketing Head will oversee brand...

  • Marketing Head

    2 days ago

    Quezon City, National Capital Region, Philippines HR TechX Corp. Full time

    OverviewThe AVP Marketing Head (Retail) will be responsible for leading the overall marketing strategy and execution. This role drives brand growth, market positioning, customer engagement, and revenue performance across business units. The Marketing Head will oversee brand management, communications, digital marketing, and promotional campaigns, ensuring...

  • Marketing Head

    2 days ago

    Quezon City, National Capital Region, Philippines HR TechX Corp. Full time

    Overview The AVP Marketing Head (Retail) will be responsible for leading the overall marketing strategy and execution. This role drives brand growth, market positioning, customer engagement, and revenue performance across business units. The Marketing Head will oversee brand management, communications, digital marketing, and promotional campaigns, ensuring...

  • Head Marketing

    4 weeks ago

    Caloocan City, National Capital Region, Philippines Good Pastry Café Full time

    About the roleAn exciting opportunity has arisen for an experienced Head of Marketing to join the dynamic team at Good Pastry Café' in BF Homes Paranaque City, Metro Manila. As the Head of Marketing, you will be responsible for driving the brand's marketing strategy and leading a team of marketing professionals to promote the café's offerings and enhance...

  • Marketing Head

    4 weeks ago

    Quezon City, National Capital Region, Philippines Asian Consulting Group Full time

    Key Responsibilities:Develop and execute comprehensive marketing strategies to strengthen brand positioning and achieve business objectives.Lead, mentor, and manage the marketing team to ensure high performance and creativity.Oversee brand management, advertising, digital marketing, PR, and promotional activities.Conduct market research and competitor...

  • Marketing Head

    3 days ago

    Quezon City, National Capital Region, Philippines Asian Consulting Group Full time

    Key Responsibilities: Develop and execute comprehensive marketing strategies to strengthen brand positioning and achieve business objectives. Lead, mentor, and manage the marketing team to ensure high performance and creativity. Oversee brand management, advertising, digital marketing, PR, and promotional activities. Conduct market research and...

  • Performance Marketing Head

    4 weeks ago

    Quezon City, National Capital Region, Philippines OOm PTE LTD Full time

    OOm is a leading digital performance marketing agency in Singapore, serving SMEs, enterprises, government agencies, and non-profits since 2006. As a Google Premier Partner and Meta Business Partner, we are committed to transparent, accountable, and results-driven digital marketing solutions. As we continue to grow, we're looking for a dynamic Performance...

  • Marketing Head

    4 weeks ago

    Quezon City, National Capital Region, Philippines Private Advertiser Full time

    As Head of Marketing, you will lead and oversee all marketing, branding, communications, public relations, and advertising functions for our hotel portfolio. You will set the strategic direction for how our brand is positioned in the market, ensure clear and consistent messaging across all guest touchpoints, and develop impactful campaigns that drive...