Digital Marketing Manager

We are looking for a results-driven and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. This role will be responsible for planning, executing, and optimizing online marketing strategies to drive brand awareness and revenue growth. You will oversee a wide range of digital marketing activities, including SEO, SEM, social media, email marketing, and performance tracking. The ideal candidate is data-driven, creative, and experienced in managing cross-functional marketing campaigns.

• Strategy Development: Create and implement comprehensive digital marketing strategies that align with business objectives and drive growth across all digital channels.
• Campaign Management: Plan, execute, and manage multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, content marketing, and PPC advertising.
• Performance Analysis: Monitor and analyze campaign performance metrics using tools like Google Analytics, social media insights, and other analytics platforms. Generate reports and provide actionable recommendations to improve effectiveness and ROI.
• Content Creation: Oversee the development of high-quality content for websites, blogs, social media, and email newsletters. Ensure content is engaging, relevant, and optimized for SEO.
• Budget Management: Develop and manage digital marketing budgets. Allocate resources effectively and monitor expenditures to ensure campaigns stay within budget while achieving desired results.
• Audience Targeting: Conduct market research and audience analysis to identify target demographics and create tailored marketing strategies that effectively engage and convert potential customers.
• Innovation & Trends: Stay up-to-date with the latest digital marketing trends, tools, and best practices. Implement new technologies and techniques to enhance campaign performance and maintain a competitive edge.

• 3-5 years of experience in digital marketing, with a proven track record of success in developing and executing effective digital marketing strategies that drive results
• Strong understanding of all major digital marketing channels, including website optimization, SEO, paid advertising, social media, email, and content marketing
• Experience with Google Analytics tools (Google Search Console, Google Tag Manager, Google Merchant Center), Facebook tools (Facebook Business Suite), and other related tools
• Experience managing and leading a team of digital marketing specialists
• Excellent analytical and data-driven decision-making skills
• Excellent written and verbal communication skills
• Experience working with international clients
• Demonstrates dedication, work ethic, and teamwork attitude

• Experience in B2B or SaaS marketing environments
• Google Ads or HubSpot certifications
• Familiarity with basic HTML/CSS for landing page customization
• Experience with CRO and A/B testing tools (e.g., Google Optimize, Optimizely)

We understand that searching for a new job can be challenging, and we're here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. Typically, the interview process includes a Recruiter Interview, Client Interview, and Practical Test, but this may vary depending on the role. Throughout each stage, we'll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Digital Marketer and Business Development Specialist (Remote); Performance Marketing Analyst - Manila, PH