Senior Performance Marketing Associate

4 weeks ago

Manila, Philippines PU Prime Full time

Location: PU Prime Manila, National Capital Region, Philippines Job Responsibilities Campaign Execution & Management Set up, manage, and optimize performance marketing campaigns across key biddable platforms, including Google, Meta (Facebook & Instagram), TikTok, LinkedIn, and other relevant channels. (Bonus: DV360) Ensure proper campaign pacing, budget allocation, and delivery in line with performance goals. Troubleshoot campaign issues and implement solutions to maintain efficiency and effectiveness. Coordinate with internal teams to ensure seamless execution of campaigns. Optimization & Performance Monitoring Continuously analyze campaign metrics and optimize toward key performance indicators (KPIs) such as branding, traffic, and acquisition goals. Implement A/B testing strategies and experiment with different ad creatives, audience targeting, and bidding strategies. Utilize first‑party and third‑party data to refine targeting and improve performance. Reporting & Analytics Provide regular performance updates to the media planning team and senior stakeholders. Generate detailed campaign reports, analyzing data insights to make data‑driven recommendations. Utilize reporting tools such as Google Analytics, Data Studio, or similar platforms for campaign performance tracking. Strategic Contribution & Leadership Provide insights and recommendations for campaign improvements based on data‑driven analysis. Collaborate with cross‑functional teams, including creative, content, and SEO teams, to align paid media with broader marketing objectives. Guide and mentor junior team members, ensuring they develop strong technical skills in campaign management and optimization. Job Requirements Minimum 3-5 years or more in performance marketing, with hands‑on experience managing campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, and other biddable platforms. (Bonus: Experience with DV360 ). Bachelor's degree or equivalent in Marketing, Business, Data Analytics, or a related field. Strong understanding of the marketing funnel (Awareness, Consideration, Conversion) and the ability to run both brand awareness and performance‑driven campaigns (lead generation, acquisitions, etc.). Proficiency in Microsoft Excel for data analysis and campaign reporting. Experience with Google Analytics, Data Studio, or other performance tracking tools is a plus. Strong analytical mindset with the ability to make data‑driven decisions and optimize campaign strategies effectively. Ability to troubleshoot technical issues , including pixel tracking, conversion tracking, and attribution challenges. Team player with strong communication skills and the ability to collaborate across departments. #J-18808-Ljbffr

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