LinkedIn Content Strategist

4 weeks ago


Antipolo, Philippines Starfish Full time

Overview

LinkedIn Content Strategist (Freelance, Remote) for Starfish. You will be responsible for developing and executing a comprehensive LinkedIn strategy. Leverage your expertise in content creation, audience engagement, and analytics to enhance our online presence, drive lead generation, and establish thought leadership in the telecom industry.

Responsibilities
  • Develop and implement a comprehensive content strategy for our B2B tech brand, focusing on LinkedIn and the content hub
  • Create and curate engaging, high-quality content that resonates with the target audience of technology decision-makers and business leaders
  • Manage the full content creation process, from ideation to publishing
  • Maintain a content calendar to ensure a steady stream of relevant and timely content
  • Analyze content performance and usage metrics to optimize the content strategy
  • Collaborate cross-functionally to align content with broader business objectives
  • Develop and implement a strategy for sustainability-focused content
Qualifications
  • Previous experience in content strategy, content marketing, or a related field focusing on B2B tech audiences
  • Proven track record of successful content strategies, particularly on LinkedIn and social media
  • Excellent writing, editing, and content creation skills
  • Strong understanding of content performance metrics and analytics
  • Familiarity with content management systems, marketing tools, and social media platforms
Additional Information
  • Seniority level: Mid-Senior level
  • Employment type: Temporary
  • Job function: Marketing
  • Industries: IT Services and IT Consulting
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