Unilever Foods Solutions Consumer Market Insight Manager

4 weeks ago


Taguig, Philippines Unilever Full time

Job Title: Unilever Foods Solutions (UFS) Consumer Market Insight (CMI) Manager About Unilever: With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. Job Purpose At Unilever Food Solutions, our purpose is to Free Chefs to love what they do. We work with Hotels, Restaurants and Caterers to create exciting menus that are good for diners, and good for the planet. The UFS CMI Manager will play an instrumental role to ensure that the voice of the operators is brought into and impact our business decisions. The main purpose of the role is to lead the insights and customer centricity program for UFS Marketing & CD at the SEASA level, ensuring insights into action that drive business results. Main Responsibilities Act as a catalyst to drive analytic driven business decisions. Serve as the trusted data and research methodology consultant to different functions across the organization. Partner the Marketing Leadership Team and the UFS Leadership Team in SEASA, focusing on REGIONAL SEASA and Thailand, Vietnam and Malaysia. Play a key role in driving cross categories insights, portfolio opportunities via using multiple sources of data. Blend consumer & market data and other performance metrics (e.g. financial) to look at business performance holistically. Drive Category/portfolio Development & Customer Centric Innovation. Lead category portfolio strategic analysis: provide insight and identify business opportunities from market understanding & analysis End to End management of research processes, including analyze and diagnose the business to identify critical questions and knowledge gaps to develop a full CMI learning plan, recommending the optimal research methods and plans to close the knowledge gaps Lead research projects and partner effectively with research agencies Lead research debrief and discussions with key stakeholders, and effectively influence business decision makings Able to transform findings into powerful and actionable recommendations (CMI POV) Integrate and consolidate multiple sets of quantitative and qualitative learning to create more impactful insight solutions Design and facilitate insight and strategy co-creation workshops with internal business partners and external consumers/operators to secure the IMPACT OF the insights. Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose Ability to identify key areas that CMI can play an even stronger role in business discussion & decision and turn to systematic approach via leveraging CMI capacity, data and tools. Ability to design, co-design, develop new methodology with support from internal / external partners. Experience & Qualifications At least 5 years work of managerial experience in market research, CMI or marketing Experience in FMCG business; Experience in Food & Beverage related categories are preferred Experience in Digital marketing and eCommerce related projects are preferred Skills Passion for uncovering human truth Proactively initiate and lead Strategic thinking and effective influencing Integrative thinking, strong analytical skills Strong communication skills, charismatic presenter Solid business written skills (English) Comprehensive understanding of quantitative and qualitative research techniques Effective project management, disciplined and puncture Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. #J-18808-Ljbffr



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