Foods Solutions Consumer Market Insight Manager

Job Title: Unilever Foods Solutions (UFS) Consumer Market Insight (CMI) Manager

About Unilever:

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better

world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

At Unilever Food Solutions, our purpose is to Free Chefs to love what they do. We work with Hotels, Restaurants and Caterers to create exciting menus that are good for diners, and good for the planet. Our brands include Knorr Professional & Best Foods— trusted and used by chefs and F&B operators every day.

The UFS CMI Manager will play an instrumental role to ensure that the voice of the operators is brought into and impact our business decisions. The main purpose of the role is to lead the insights and customer centricity program for UFS Marketing & CD at the SEASA level, ensuring insights into action that drive business results.

They will be expected to fully leverage the power of existing and new information into effective business action both for the local strategic understanding program as well as provide input into their assigned cluster organization.

Main Responsibilities

• Act as a catalyst to drive analytic driven business decisions. Serve as the trusted data and research
• methodology consultant to different functions across the organization.
• Partner the Marketing Leadership Team and the UFS Leadership Team in SEASA, focusing on REGIONAL SEASA and Thailand, Vietnam and Malaysia.
• Play a key role in driving cross categories insights, portfolio opportunities via using multiple sources of data.
• Blend consumer & market data and other performance metrics (e.g. financial) to look at business performance holistically.
• Drive Category/portfolio Development & Customer Centric Innovation. Lead category portfolio strategic analysis: provide insight and identify business opportunities from market understanding & analysis
• End to End management of research processes, including
• Analyze and diagnose the business to identify critical questions and knowledge gaps to develop a full CMI learning plan, recommending the optimal research methods and plans to close the knowledge gaps
• Lead research projects and partner effectively with research agencies
• Lead research debrief and discussions with key stakeholders, and effectively influence business decision makings
• Able to transform findings into powerful and actionable recommendations (CMI POV)
• Integrate and consolidate multiple sets of quantitative and qualitative learning to create more impactful insight solutions
• Design and facilitate insight and strategy co-creation workshops with internal business partners and external consumers/operators to secure the IMPACT OF the insights. CMI work does not end with presenting the results, but when securing action from the teams.
• Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose
• Ability to identify key areas that CMI can play an even stronger role in business discussion & decision and turn to systematic approach via leveraging CMI capacity, data and tools.
• Ability to design, co-design, develop new methodology with support from internal / external partners.

Experience & Qualifications

• At least 5 years work of managerial experience in market research, CMI or marketing
• Experience in FMCG business; Experience in Food & Beverage related categories are preferred
• Experience in Digital marketing and eCommerce related projects are preferred

Skills

• Passion for uncovering human truth
• Proactively initiate and lead
• Strategic thinking and effective influencing
• Integrative thinking, strong analytical skills
• Strong communication skills, charismatic presenter
• Solid business written skills (English)
• Comprehensive understanding of quantitative and qualitative research techniques
• Effective project management, disciplined and puncture

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.