Foods PH Category Strategy

Role Title: Foods PH Category Strategy & Insights (CSI) Lead - Fixed Term Contract

Function: Foods

Scope: Philippines

Location: BGC

Terms & Conditions: Fixed Term Contract for 6 months

ABOUT UNILEVER

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

JOB PURPOSE

As the CSI Lead for Foods Philippines, you will be the strategic architect behind category growth, shopper engagement, and channel development across all retail environments. You will lead a team of category and shopper marketing professionals to deliver insights-driven strategies that shape the future of Unilever's Foods portfolio, including iconic brands like Lady's Choice, Best Foods, and Knorr. This role is pivotal in translating consumer and shopper insights into actionable commercial plans that drive sustainable growth and competitive advantage.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Strategic Leadership & Category Vision

• Lead the development of the total Foods category strategy across core, future, and emerging channels.
• Define and cascade the category vision, growth drivers, and execution principles across the business.
• Champion a category-first mindset in all commercial planning and customer engagements.

2. Insights & Analytics

• Oversee the generation and application of shopper, consumer, and channel insights to inform strategy.
• Guide the team in leveraging data analytics, market research, and performance tracking tools.
• Translate insights into compelling narratives that influence internal and external stakeholders.

3. Channel & Customer Strategy

• Drive differentiated strategies for traditional trade, modern trade, eCommerce, and proximity channels.
• Partner with Customer Development and Marketing to co-create customer-specific growth plans.
• Lead the development of channel execution models and route-to-market strategies.

4. Shopper Marketing & Activation

• Oversee the design and execution of shopper marketing programs, including in-store activations, CRM, and seasonal campaigns.
• Ensure alignment of shopper marketing initiatives with brand and customer strategies.
• Monitor effectiveness and ROI of activations to continuously optimize performance.

5. Team Leadership & Capability Building

• Lead, coach, and develop a high-performing team of Category Strategy Managers and Shopper Marketing professionals.
• Foster a culture of collaboration, agility, and continuous learning.
• Build organizational capability in insights, storytelling, and commercial strategy.

Key Skills

• Strategic Thinking & Commercial Acumen
• Data-Driven Decision Making
• Shopper & Consumer Insight Generation
• Channel Development & Execution
• Stakeholder Management & Influence
• Team Leadership & Coaching
• Storytelling & Communication
• Agility & Innovation

Experiences & Qualifications

• Bachelor's degree in Business, Marketing, Economics, or related field
• Minimum 8 years of experience in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG.
• Proven leadership experience managing cross-functional teams and complex projects.
• Strong commercial acumen and ability to influence senior stakeholders.
• Deep understanding of the Philippine retail landscape, including digital and emerging channels.
• Must be amenable for a fixed term contract for 6 months

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.