Brand & Visual Designer

Overview

The next generation is stuck in an industrialized education system. We’re relying on them to invent the future, but they won’t be able to solve 2050’s challenges with an educational supply chain built for the 1950s. We need a new system, one where kids learn how to think instead of what to think — and that’s what we’re building at Primer.

“The best way to predict the future is to invent it.”

Come do your life’s work. We won’t sugar coat it: what we’re trying to do is incredibly hard. For most of us, this is the hardest problem we’ve ever worked on. But that’s precisely what makes it so fulfilling.

It’s early days, but we’re onto something. Imani’s mom: “It’s the best thing that happened to my son. The way they teach is wonderful. My son loves to go to school; he’s learning and happy.”

“Moving my daughter was the best decision I’ve ever made. She’s able to shine and also get the one-on-one help she needs at times.” Armani’s mom

We have some great thinkers and investors in our corner to help us do the work too.

We’re hiring a Brand & Visual Designer at Primer. This role will own the look and feel of all Primer’s real-world creative assets — from car tags to event banners to welcome kits. You’ll be the creative engine that turns ideas into polished, on-brand assets that make Primer feel world-class at every touchpoint.

You’ll take in design requests from across the company and bring them to life, whether it’s a local ad campaign or a printed banner for an open house. You should be comfortable designing in Figma, using Canva templates, preparing files for print, and making sure the final product is precisely to spec.

This is a fast-turnaround role where you’ll juggle multiple projects, maintain our brand asset libraries, and ensure every piece of marketing collateral we produce is cohesive, compelling, and unmistakably Primer.

If you have a strong design portfolio, love producing both digital and physical assets, and thrive in a fast-moving, collaborative environment — we’d love to meet you.

• Be the go-to design partner for all Primer teams, creating and updating branded assets across digital and print.
• Maintain and grow Primer’s Figma & Canva libraries and brand design systems to keep all assets consistent and accessible.
• Design for a wide variety of needs, including:
• • Digital and social graphics
  • Brochures, one-pagers, and flyers
  • Event materials, banners, and signage
  • ID cards, car tags, and first-day-of-school kits
• Manage production for printed materials — ensuring they’re delivered on time, on budget and to spec.
• Collaborate with internal teams to understand needs, align on creative direction, and deliver high-quality assets quickly.
• Ability to turn around most design requests within 24 hours while maintaining quality and brand consistency.

• 3+ years of professional experience in graphic, brand, or visual design.
• Strong portfolio showing a range of digital and print work.
• Proficiency in Figma and Canva.
• Experience managing production from concept to final delivery, including printed work.
• Ability to self-manage and prioritize multiple projects simultaneously while ensuring high-quality work is delivered quickly.
• Excellent communication skills and comfort collaborating across time zones.
• If this sounds like you, fill out the application below with a bit about yourself and we’ll take it from there. If you have any questions, don’t hesitate to email us at

We free up educators to do the work that matters with kids and families they love. If you’re an educator ready for something new - come join us and rediscover the magic of teaching.