Senior Ecommerce Manager

Royal Canin Manila, National Capital Region, Philippines Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Royal Canin Overview The Senior E-commerce Manager plays a pivotal role in accelerating Royal Canin’s digital commerce growth by unlocking the full potential of emerging online channels and driving strategic E-commerce initiatives. This role is responsible for shaping and executing the E-commerce strategy across platforms, enhancing brand visibility, and delivering measurable business impact through innovative sales and marketing approaches. As a key member of the Royal Canin E-Commerce Team, this role leads the development and execution of initiatives across: New Online Channels: Including Quick Commerce and the Independent Vet Online (IVO) Model Ecommerce Marketing: Driving marketing initiatives across all shop in shops, in coordination with Ecommerce Manager Retail Media: Maximizing visibility and conversion through targeted media investments Omnichannel Trade Marketing: Supporting omnichannel players by aligning marketing initiatives with online marketing strategies This role embodies Royal Canin’s decisive, agile, and entrepreneurial spirit, with a strong focus on driving awareness, engagement, and online sales growth. It also plays a critical part in supporting the company’s broader digital transformation journey by aligning commercial strategies with evolving consumer behaviors and market dynamics. Job Responsibilities Through a collaborative approach, the associate supports the overall E-commerce strategy in the country. Works together with the PSRO Pillar Head & other E-commerce roles to align our omnichannel strategies, with key responsibilities such as: I. New Online Channels Focus: Development and optimization of emerging platforms like Quick Commerce and Independent Vet Online (IVO) Develop and implement channel-specific strategies for Quick Commerce and IVO platforms. Lead onboarding and integration of retail partners to Quick Commerce, ensuring alignment with brand and trade objectives. Monitor performance metrics (conversion, basket size, customer acquisition) and optimize accordingly. Collaborate with cross-functional teams to ensure readiness for campaigns and product availability. Manage assigned online platforms, co-manage e-distributor operations, working closely with the Supply Chain Team to align inventory planning with demand forecasts and provide regular sales projections. Stay ahead of digital retail trends and pilot innovative initiatives tailored to new channel behaviors. II. Ecommerce Marketing Focus: Driving traffic, engagement, and conversion across owned and partner ecommerce platforms – in collaboration with ECommerce Manager and Omnichannel Manager Optimize product content, SEO, and digital shelf presence to enhance discoverability and conversion. Manage promotional calendars of assigned platforms and omnichannel players, and coordinate with ECommerce Manager for synchronized execution. Analyze campaign performance and shopper behavior to refine targeting and messaging. Collaborate with digital marketing and creative teams to ensure cohesive brand storytelling across touchpoints. Define and optimize assortment strategy for each platform, in coordination with ECommerce Manager and Omnichannel Manager Support livestream planning and execution in coordination with platform partners (e.g., TikTok Live, Shopee Live) and internal teams. Ensure alignment of livestream content with campaign objectives, product priorities, and brand messaging. Coordinate logistics including talent, product availability, scripts, and promotional mechanics. Monitor livestream performance and engagement metrics and provide post-event analysis for future optimization. Develop and manage affiliate marketing programs to drive incremental traffic and sales through third-party content creators, influencers, and affiliate networks. Identify and onboard relevant affiliate partners aligned with Royal Canin’s brand values and target audience. Coordinate with internal teams to provide affiliates with updated product information, creative assets, and promotional calendars. Monitor affiliate performance, ensuring compliance with brand guidelines and optimizing for ROI. Analyze affiliate channel contribution to overall ecommerce performance and recommend strategic improvements. III. Retail Media Focus: Leveraging paid media within ecommerce platforms to drive visibility and sales Develop retail media strategies for assigned platforms, in collaboration with ECommerce Manager and Omnichannel Manager. Manage budgets and bidding strategies to maximize ROI on sponsored placements and display ads. Coordinate with platform account managers to access exclusive media opportunities and insights. Track and report on media performance, adjusting tactics based on data-driven learnings. Align retail media efforts with broader marketing and trade plans to ensure consistency. IV. Omnichannel and Trade Marketing In close coordination with the Omnichannel Manager, optimize promotional activities, drive shopper engagement, and enhance conversion across the customer journey. Align trade marketing initiatives across online and offline channels to ensure consistent execution. Support omnichannel players with tailored promotional strategies and shopper engagement plans. Collaborate with the Omnichannel Manager to synchronize campaigns across retail and ecommerce. Ensure digital assets and messaging are adapted for various touchpoints (e.g., e-retail, in-store, social). Monitor omnichannel campaign effectiveness and recommend improvements based on shopper insights. V. Others Participate in best practices sharing with peers, Local/Cluster/Regional/Global teams Oversee the data collection, conduct regular business reviews with customers and internal stakeholders Build solid reports to be shared at the Local/Cluster/Regional/Global level and locally for Management Team Job Requirements Bachelor’s degree in business, Marketing, Digital Commerce, or a related field; MBA or equivalent is a plus. Minimum of 5–7 years of experience in ECommerce, Business Development, E-marketing or digital marketing, preferably in FMCG, pet care, or consumer health industries. Proven experience managing online platforms, e-distributors, and executing omnichannel strategies. Strong understanding of ecommerce ecosystems including marketplaces (e.g., Lazada, Shopee, TikTok), Quick Commerce, and D2C platforms. Proficiency in ecommerce marketing tools, retail media platforms, and campaign management. Solid grasp of data analytics tools (e.g., Power BI, Google Analytics, platform dashboards) and ability to translate insights into action. Experience in demand planning, sales forecasting, and supply chain coordination. Familiarity with livestream commerce and digital content execution. Ability to develop and execute channel-specific strategies aligned with brand and commercial goals. Strong analytical mindset with the ability to interpret data and generate actionable insights. Experience in evaluating campaign performance, media ROI, and shopper behavior. Excellent cross-functional collaboration skills, especially with supply chain, marketing, sales, and external partners. Strong project management and organizational skills to handle multiple initiatives simultaneously. Effective communicator with the ability to influence stakeholders and present insights clearly. Demonstrated leadership in driving ecommerce growth and innovation. Proactive in identifying new opportunities and piloting emerging online channels. Comfortable working in a fast-paced, evolving digital environment. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Sales, and Business Development Industries Manufacturing Notes: This description retains the core responsibilities and requirements while ensuring proper formatting. Any unrelated job postings or notices have been removed to keep the focus on the role. #J-18808-Ljbffr