Meta/Google Ads Specialist

Overview

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Schedule: Flexible, with some overlap during 9-5pm EST M-F

Position Overview

As our Meta/Google Ads Specialist contractor, you'll work directly with our Media Buyer and Marketing Director to support our thriving ad campaigns across Meta and Google platforms. Your primary focus will be compiling detailed ad reports and ad tracking for our clients, ensuring accurate data analysis and clear communication of campaign performance. As we grow, there\'s opportunity to expand into direct campaign management and client interaction. Our client roster spans the health & wellness, subscription, e-commerce, and fitness sectors. You\'ll work with a fun, flexible team that takes our work seriously, because our clients deserve nothing less. If you\'re passionate about uplifting impact-driven brands through paid advertising data and analysis, this is the perfect opportunity for you

Roles and Responsibilities Ads Campaign Management

• Compile comprehensive monthly ad performance reports for clients across Meta and Google platforms
• Ensure proper ad tracking is set up across Meta, Google, Google Analytics, Wordpress, Shopify, etc.
• Extract and analyze data from Meta Ads Manager, Google Ads, Google Analytics, and third-party tools like Triple Whale and Wicked Reports
• Create clear, actionable insights from campaign data for client presentations
• Assist with Looker Studio dashboard maintenance and data visualization
• Support bi-weekly KPI check-ins by preparing performance summaries

Account Diversification and Optimization

• Monitor campaign performance and flag significant changes or opportunities
• Assist with basic campaign optimizations under supervision
• Help maintain ad campaign organization and documentation
• Support A/B test tracking and results compilation
• Use data from Looker Studio, on-platform data, and various third party tools like Triple Whale and Wicked Reports to ensure proper reporting and analysis

Client Engagement and Reporting

• Generate detailed monthly analytics reports, providing insights and recommendations
• Collaborate seamlessly with internal teams, sharing valuable insights and actively contributing to the ongoing development of effective paid advertising strategies, fostering a collaborative and results-driven team environment

Requirements

• 2-3+ years of experience with Meta Ads and Google Ads platforms
• Proficiency in Google Analytics, Facebook Ads Manager, and Google Ads interface
• Strong analytical skills with attention to detail
• Experience with data extraction and report compilation
• Excellent communication skills (written and verbal)
• Ability to work independently and meet deadlines
• Comfortable with Excel/Google Sheets and basic data manipulation

Preferred

• Experience with Looker Studio (Google Data Studio)
• Familiarity with third-party attribution tools (Triple Whale, Wicked Reports, etc.)
• Knowledge of SEO fundamentals
• Previous experience in Health & Wellness, e-commerce, or service-based business advertising
• Understanding of full-funnel marketing strategies

Bonus Points

• Ability to create custom Looker Studio dashboards
• Experience with high-spend ad accounts ($10K+ monthly budgets)
• Background in performance marketing or digital agency environment
• HMO Coverage for eligible locations
• Permanent Work from Home
• Immediate Hiring
• Steady Freelance Job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

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