Business Analytics Manager

4 days ago


Makati, Philippines Metrobank Full time
Business Analytics Manager

Metrobank Makati, National Capital Region, Philippines

Responsibilities
  • Deliver data science support to the business transformation, innovation and Retail Digital Channels strategies of Consumer Business Sector
  • Use analytical techniques and predictive modeling to interpret key findings from company data and leverage these insights into initiatives that will support business outcomes
  • Partner with the Business Heads in driving usage, identifying opportunities to improve revenue potential and customer experience in the digital channels through the use of analytics
  • Work with Program Managers in ideation, strategy, execution, tracking and continuous enhancement of strategies to drive business growth
Job Summary
  • Builds, develops, and maintains dashboards and performance metrics that support key business decisions
  • Develops scoring/segmentation to improve digital channel enrollment of customers, usage and engagement
  • Influences customer targeting, campaigns strategy and execution and other key stakeholders by providing data analytics thought-leadership
  • Aid in the development and execution of new innovation strategies to help the sector pursue new business endeavors. Assess new partnership opportunities on a strategic and tactical level
  • Provides promo forecast and insights which include relevant portfolio metrics, profit and loss targets, and identifies the appropriate customer segments to tap
  • Partners with program/product managers to continuously enhance programs by doing post campaign reviews, crafting appropriate tracking reports and analyses, and operationalizing predictive models to increase response rates
  • Spearheads deep dive analyses of customers to investigate business-related challenges or identify new trends and opportunities to improve KPI metrics. Converts these findings into actionable insights and presents recommendations to the business for decision making and strategic planning
  • Collaborates with Risk, Finance, IT, Marketing, Sales and other cross functional team to measure P&L impact of campaigns, co-brands and existing partnerships
Qualifications
  • College graduate of any business, statistical or mathematical course
  • At least 4 years of analytics experience in a financial institution preferably from a retail bank or a credit card company
  • Experience in dealing with various units of the organization and customer service is an advantage
  • Intermediate working knowledge of SAS and Microsoft Office (Word, Excel and PowerPoint)
  • Experience in model-building, conducting portfolio studies using data mining techniques and statistical modeling tools is required
  • Excellent analytical capabilities, ability to translate and articulate technical thoughts and ideas to a larger audience including influencing skills with peers and senior management
  • Proven problem-solving skills in a financial industry setting a must
Details
  • Unit: Consumer Business Sector | Strategic Business Analytics | Business Optimization Analytics
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Analyst
  • Industries: Banking
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