Digital Marketing Specialist

4 weeks ago

Makati, Philippines One Outsource Direct Corporation Full time

Key Responsibilities Campaign Management: Develop and execute digital marketing campaigns across social media, email, SEO, paid search, and other platforms to increase brand awareness, website traffic, and lead generation. Content Creation: Produce visually engaging digital assets, including social media graphics, email templates, website visuals, banner ads, and blog images, ensuring alignment with brand guidelines and campaign goals. Social Media Management: Manage social media content calendars, design creative posts and ads, monitor engagement, and implement strategies to grow audience reach and interaction. SEO & SEM: Support SEO initiatives by optimizing website content and designing web graphics for digital ads. Assist in paid search campaigns to improve visibility and traffic. Email Marketing: Design and launch email marketing campaigns with compelling HTML templates and visuals to increase engagement and conversions. Analytics & Reporting: Track and analyze campaign performance using tools such as Google Analytics, Google Ads, and Facebook Insights. Prepare reports and provide recommendations to enhance results. Graphic Design: Create high-quality visual content consistent with brand identity across all digital touchpoints. Cross-Functional Collaboration: Work closely with marketing, design, and sales teams to align creative assets with marketing objectives and optimize campaign effectiveness. Trend Research & Innovation: Stay updated on digital marketing and design trends, experimenting with new ideas, tools, and strategies to boost engagement. Brand Consistency: Ensure all designs and marketing materials reflect brand standards, tone, and messaging across platforms. Requirements Experience: 2–5 years of experience in digital marketing and graphic design with a portfolio showcasing successful campaigns and creative work. Education: Bachelor’s degree in Marketing, Graphic Design, Communications, or related field (or equivalent professional experience). Skills Digital Marketing: Knowledgeable in Google Ads, Facebook Ads, Google Analytics, and SEO/SEM best practices. Graphic Design: Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and similar design platforms. Social Media: Capable of designing and producing engaging social media content for posts, stories, and ads. Web & Email Design: Ability to create web banners, landing pages, and email templates that support marketing objectives and enhance user experience. Communication: Strong written and verbal communication skills with the ability to deliver clear, persuasive ideas and visuals. Creativity & Innovation: Able to develop original concepts and campaigns that attract attention and drive engagement. Analytics: Proficient in analyzing performance data and identifying insights to improve campaign impact. #J-18808-Ljbffr

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