
Digital Marketing Specialist
2 weeks ago
Responsibilities
- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Develop, manage, and optimize PPC campaigns (e.g., Google Ads, Bing Ads, social media ads).
- Create engaging content for websites, blogs, and social media platforms.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on data.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate customer experience across multiple channels and touchpoints.
- Conduct market research and analyze competitors and digital trends.
- Stay up-to-date with the latest digital marketing best practices, tools, and technologies.
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 2–4 years of proven experience in a digital marketing or related role.
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