Head of Social Media Marketing

Overview

Head of Social Media Marketing at ASAP Hub, Taguig, National Capital Region, Philippines. This role leads the end-to-end social media marketing function (organic + ads) and guides a multidisciplinary team to set strategy, coach execution, and ensure quality and performance across all client accounts.

What This Role Is About

You’ll own the end-to-end social media marketing function (organic + ads) and lead a multidisciplinary team (creators, strategists, editors, designers, media buyers, community managers). You’ll set the strategy, coach the team to execute, and ensure quality and performance across all client accounts.

This role is perfect if you:

• Think in systems and playbooks, not one-offs
• Can move from high-level brand strategy to hands-on content and media execution
• Love building and mentoring high-performing creative teams
• Are obsessed with culture, trends, and measurable business impact

Responsibilities

• Own the overall social strategy (organic + paid) for ASAP Hub and all client accounts—positioning, narratives, content architectures, channel mix, and growth plans.
• Translate business goals into channel strategies, test roadmaps, and measurable KPIs (awareness, engagement, retention, conversion, ROAS).
• Run quarterly/ monthly business reviews per client; present insights, recommendations, and next-step experiments.

Team Management & Cross-Functional Execution

• Lead and develop the Social team: content creators, editors, designers, community managers, strategists, and media buyers.
• Resource and prioritize work across clients; assign owners, set timelines, and remove blockers.
• Build repeatable playbooks (briefs, content calendars, ad testing frameworks, community guidelines) to raise quality and speed.

Content & Creative Direction

• Oversee brand-right content systems: pillars, series, hooks, story formats, and thumb-stopping creative for TikTok, IG Reels, FB, and YouTube Shorts.
• Review and approve calendars, scripts, shot lists, captions, and thumbnails; ensure on-brand quality and platform fit.

Paid Social & Performance

• Oversee full-funnel paid strategy (Meta, TikTok, YouTube): audience strategy, creative testing matrices, optimization cadences, budgets, and pacing.
• Partner with Media Buyers to align organic learnings with ad iterations; accelerate winners and kill underperformers fast.

Client Success & Communication

• Act as senior point of contact for key clients; run workshops, strategy sessions, and quarterly planning.
• Align stakeholders, manage expectations, and communicate clearly on priorities, trade-offs, and results.

Operations, Process & Brand Safety

• Set standards for QA, approvals, community management, and escalation/crisis protocols.
• Implement efficient workflows and tooling (publishing, asset management, analytics, and reporting).
• Ensure compliance with platform policies and local regulations.

Measurement & Insights

• Define dashboards and reporting cadence; turn data into insights and action.
• Own experimentation: hook tests, creative angles, formats, audience splits, and landing-page loops.

Qualifications

• 5+ years in social media/creator marketing with significant hands-on short-form experience; 3+ years leading teams or managing managers in an agency or high-growth environment.
• Demonstrated success scaling both organic and paid —show before/after metrics and learning loops.
• Expert understanding of TikTok, Instagram, Facebook, and YouTube algorithms, content formats, and ad platforms.
• Strong creative judgment (hooks, storytelling, pacing, editing) and rigorous performance mindset (testing, attribution, ROAS).
• Excellent client-facing communication and stakeholder management.
• Fluency with publishing and analytics tools (TikTok Studio, Meta Business Suite, YouTube Studio, GA, Looker/Data Studio, etc.).
• Highly organized operator: capacity planning, process design, and on-time delivery across multiple accounts.
• Bonus: Experience with influencer/UGC programs, social commerce, and lifecycle/landing-page collaboration.
• Must love dogs (our office is dog-friendly).

Success Metrics (Examples)

• Client retention/NPS and expansion
• Content velocity and hit rate (views, watch time, save/share rates)
• Community growth and health (followers, ER, sentiment, response SLAs)
• Paid efficiency (CTR, CVR, CPA, ROAS) and speed of learnings
• On-time delivery and QA pass rate across accounts

Perks & Benefits

• Work with fast-growing brands in the Philippines and worldwide
• Fun, creative office in BGC with a terrace to chill and vibe
• Learn from an industry leader and lead one of the best Social teams in the market
• Competitive salary + performance bonuses (quarterly evaluations, annual salary reviews)
• Professional development (workshops, courses, events)
• 14 days paid vacation annually and 10 days paid sick leave

Career Opportunity

This is aleadership track role . As ASAP Hub continues to scale, theHead of Social Media Marketing has a clear path to grow intoDirector of Social Media Marketing and eventually into aC-Level position (Chief Marketing Officer / Chief Strategy Officer). We’re looking for someone ambitious who sees this as the next big step in their career.

How to Apply

Send your application to:

• Your updated resume detailing relevant experience
• A short portfolio/case studies with results
• Links to your (or your team’s) best short-form work (inclusive numbers like views, CTR or Engagement)

Location notes: Taguig, National Capital Region, Philippines.

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