Content and Social Media Specialist

Overview

About Trusting Social
Trusting Social is an AI fin-tech dedicated to advancing data science and technology to promote financial inclusion for all. We provide AI-powered credit risk, identity, and acquisition solutions for emerging markets, partnering with banks to expand credit access to underbanked consumers. Since 2013, we've become the leading credit risk assessment platform in Southeast Asia, with over 1 billion scored customers and $800 million in loans disbursed.

We collaborate with 130+ financial institutions across Vietnam, Philippines, India, and Indonesia and have raised $100 million in Series C funding to scale our new credit cards business. Our mission is to enable credit lines for 10M+ people in the Philippines, India, and Indonesia, and we're seeking passionate, entrepreneurial, and data-driven individuals to join our diverse team.

Headquartered in Singapore with offices in Ho Chi Minh City, Hanoi, Manila, Jakarta, Bangalore and Mumbai, we're guided by values like extreme ownership, data-driven decision-making, mindfulness, and social impact. We aim to make universal financial inclusion a reality in Southeast Asia and India within the next decade, and your expertise can help us achieve this goal.

• B2B Content Strategy & Creation: Develop and execute comprehensive B2B content strategies. Produce high-impact blogs, newsletters, white papers, website copy, webinar content, pitch decks, brochures, and product info sheets. This includes conducting deep research into complex B2B trends within fintech, fraud prevention, AI, and related financial topics, optimizing all content for SEO.
• Social Media Management: Strategize and manage Trusting Social Philippines' social accounts. Create compelling B2B social copy and visuals, schedule posts, monitor engagement, and analyze performance.
• Brand Storytelling: Shape our B2B brand narrative. Translate complex fintech and AI concepts into clear, engaging stories for decision-makers.
• Collaboration: Partner with sales, product, and marketing to align content and social efforts.
• Research & Analytics: Stay current on industry trends and developments, particularly in fintech, new-age tech, and financial regulations. Analyze content and social media performance, providing actionable insights for B2B growth.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of professional experience in content writing and social media management.
• Strong portfolio demonstrating expertise in creating engaging B2B content.
• Exceptional English writing and verbal communication skills.
• Solid understanding of SEO principles and best practices for B2B content optimization.
• Ability to conduct in-depth research and transform complex industry concepts into clear, compelling narratives.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.

Preferred Qualifications

• Proven experience in the tech, finance, or AI industries.
• Track record of developing and executing successful social media campaigns across multiple platforms.
• Familiarity with analytics tools (e.g., Google Analytics, HubSpot, or similar) to measure content performance.
• Experience collaborating cross-functionally with design, product, and sales teams.
• Knowledge of emerging trends in digital content, social media, and B2B marketing.
• Passion for driving financial inclusion through storytelling and digital engagement.

Key Performance Indicators (KPIs)

• Content quality and effectiveness (engagement, conversions).
• Website traffic and B2B organic search rankings.
• Social media engagement and follower growth (B2B).
• Timely project delivery.
• Contribution to brand storytelling and financial inclusion advocacy.

What you will get

• Work and learn from one of the best and brightest technology teams
• Be part of a winning team with exponential growth regionally, experience recruiting world-class talents
• Work directly with top-level managers and learn from the international group of experts