Senior Brand Equity Associate

3 weeks ago

Mandaluyong, Philippines Maya Full time

Overview: Champion marketing campaigns across a diverse range of banking products, including credit cards, loads, savings etc., This role involves strategic planning, execution, cross-functional collaboration and performance analysis to optimize customer acquisition and retention. The role will also be managing creative and production agencies, internal or external, including relationship management with endorsers and/or influencers. What you will be doing Ensure that all marketing campaigns align with the company’s brand guidelines Oversee end-to-end management of marketing campaigns across various channels, including social media, paid media (both digital and traditional), and owned assets Collaborate with internal stakeholders, external partners, and vendors to plan and execute successful marketing campaigns Monitor and report on the performance of campaigns Manage creative and production agencies to ensure timely and effective delivery of marketing materials, including contract and payment process What you need to succeed Brand management and development Project management Relationship management Marketing campaign management and execution Product and brand positioning methods Budgeting What we are looking for Or: Bachelor's degree in marketing, communications or a related field At least two (2) years experience in brand equity and campaign management, preferably within a creative agency or a similar fast-paced environment Strong understanding of the fintech and/or credit card industry, market trends, competitive activity and marketing best practices Knowledge in marketing principles, target audience behaviour Knowledge in marketing regulations and compliance Exceptional negotiation, creative thinking and problem-solving skills, with the ability to manage multiple projects simultaneously and meet tight deadlines #J-18808-Ljbffr

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