Senior Brand Equity Associate

1 week ago

Mandaluyong City, National Capital Region, Philippines Maya Full time ₱1,500,000 - ₱2,500,000 per year

Overview:
Champion marketing campaigns across a diverse range of banking products, including credit cards, loads, savings etc., This role involves strategic planning, execution, cross-functional collaboration and performance analysis to optimize customer acquisition and retention. The role will also be managing creative and production agencies, internal or external, including relationship management with endorsers and/or influencers.

What you will be doing

  • :Ensure that all marketing campaigns align with the company's brand guidelines
  • .Oversee end-to-end management of marketing campaigns across various channels, including social media, paid media (both digital and traditional), and owned assets
  • .Collaborate with internal stakeholders, external partners, and vendors to plan and execute successful marketing campaigns
  • .Monitor and report on the performance of campaigns
  • .Manage creative and production agencies to ensure timely and effective delivery of marketing materials, including contract and payment processin

**g

What you need to succee**

  • d:Brand management and developme
  • ntProject manageme
  • ntRelationship manageme
  • ntMarketing campaign management and executi
  • onProduct and brand positioning metho
  • dsBudgeti

**ng

What we are looking f**

  • or:Bachelor's degree in marketing, communications or a related fi
  • eldAt least two (2) years experience in brand equity and campaign management, preferably within a creative agency or a similar fast-paced environm
  • entStrong understanding of the fintech and/or credit card industry, market trends, competitive activity and marketing best practi
  • cesKnowledge in marketing principles, target audience behav
  • iorKnowledge in marketing regulations and complia
  • nceExceptional negotiation, creative thinking and problem-solving skills, with the ability to manage multiple projects simultaneously and meet tight deadli

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