Performance Marketing Manager

1 month ago Be among the first 25 applicants

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.
We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.
We operate 3 business segments:
Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with :5% market share of all new business incorporations
Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses
Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset.
We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.
Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.
Requirements
We are looking for a Performance Marketing Manager that is excited about the below Mission and Outcomes.
Mission: The Performance Marketing Manager will play a pivotal role in driving data-driven insights and optimization strategies for performance campaigns across all the Sleek markets. With a large emphasis on Google Search campaigns, this role requires detailed campaign analysis, onsite performance evaluation, and accurate forecasting to ensure targets are consistently achieved. In addition, you will manage a Meta campaign manager responsible for launching social media campaigns, first in HK and then in multiple markets.
Outcomes:

• Exceed revenue and ROAS targets by actively optimizing keywords and ad creatives while leveraging performance data to adjust campaigns in real time, correct underperformance, and maximize results
• Accelerate growth in high-performing markets by executing strategic bid adjustments, refining audience targeting, and optimizing budgets across campaigns from in-depth performance analysis to drive incremental gains
• Expand market share in growth markets by launching and optimizing new campaigns, refining keyword strategies, and developing tailored, original ad creatives to improve conversion rates and capture untapped opportunities
• Drive continuous improvement by proactively developing and communicating actionable opportunities to drive incremental growth in conjunction with the ecommerce and sales teams
• Ensure consistent and reliable campaign attribution by troubleshooting and resolving tracking discrepancies and ensuring accurate performance measurement across platforms
• Develop playbooks for creative and optimization success in our key markets: Hong Kong, Singapore, Australia, and UK
  

To do this, you will have a minimum of 6 years experience as a performance marketer, with significant hands on experience with Google Ads and Meta with large budgets. You will most likely be located in Singapore, Philippines, Hong Kong, Malaysia or Thailand.
Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:
Ownership : This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.
Humility: There is so much we don't know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.
Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you're more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.
Data driven: We are a data rich business with :15,000 small customers. Each decision we make can impact many more people than we realise - so it's critical that we use sound data to support our strategies and review the success of our initiatives.
Can have tough conversations in a positive way: It's not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast moving business where people care about their work. People that proactively have tough conversations with kindness build empathy, trust and great working relationships.
Problem Solving: You'll need to be able to think on your feet as this role requires you to identify, diagnose, and resolve production issues quickly, reducing downtime. You will leverage your strong infrastructure and development skills in post-incident reviews to find the underlying cause of failures and prevent future incidents.
Attention to detail: You'll be managing multiple, complex workstreams from numerous stakeholders. It will be important for you to keep track of everything and notice when information is missing or inconsistent.
Excellent listener and clear communicator: We have a variety of nationalities and for many people, English isn't their first language. For you to excel, you'll need to be present in your calls and make sure you properly receive and thoughtfully send messages to others in the business.
Analytical Mindset: You have a keen eye for detail and a methodical approach to dissecting problems. You excel at analysing complex systems and processes to identify weaknesses and inefficiencies, and your ability to evaluate multiple scenarios enables you to devise the best testing strategies. You apply data-driven decisions to enhance testing coverage and performance metrics, ensuring the highest standards of software quality.
Collaboration-Driven: You thrive in a cross-functional team environment, working closely with developers, product managers, and operations teams to ensure alignment on requirements and testing goals. You communicate effectively, advocate for quality throughout the development process, and proactively address potential issues before they arise, fostering a culture of shared responsibility for delivering exceptional software.
About The Interview Process
The successful candidate will participate in the below interview stages.
It might seem like a lot - but fear not - we come prepared We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.
Whether the interviews are held over video call or in person will depend on your location and the role.
Introductory call

• A :30 minute video call with a member of our HR team to discuss your application and get a better understanding of your experience and expectations for the role
  

Career deep dive

• A :60 minute chat with the Hiring Manager
• We'll discuss your last couple of roles to understand your experience in more detail
• In addition, we'll be trying to gauge your where your strengths lie
  

Behavioural fit assessment

• A :60 minute chat, usually with a member of HR or the leadership team
• We'll dive into some recent work situations to understand how you think and work
  

Reference interviews

• We'll have 2-3 short phone or video calls with references that you provide to us
• So as to not delay your offer, we may ask your permission to have these calls earlier on in the interview process
  

Requirement for background screening
Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.
This may include using external vendors to verify the below:

• Your education
• Any criminal history
• Any political exposure
• Any bankruptcy or adverse credit history
  

We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.
Benefits
Some other great things about working at Sleek...
Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
Flexibility: This is a remote position. If you need to start early or start late to cater to your family or other needs, we don't mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year
Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Additionally, you'll be able to access our flexi benefits scheme for home office equipment or health and fitness expenditure, depending on your country of residence. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
Personal growth: You'll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you'll be making decisions, making mistakes and learning. There's also a range of internal and external facing training programmes we run. We're also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we've been committed to building Sleek as a force for good. In just over 5 years, we've joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through SleekSign. We aim to be Carbon Neutral by 2030. Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing
• Industries IT Services and IT Consulting

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