Public Relations Specialist

4 weeks ago

Makati, Philippines RRJR 888 Motorcycle Repair Shop Full time

Influencer/Affiliate/Media Personnel Identification and Outreach

- Research and identify potential influencers, affiliates, brand ambassadors, media personnel across various social media platforms.

- Develop and maintain a database of influencers relevant to our brand.

- Conduct outreach to influencers and manage initial communications to gauge interest and alignment.

Campaign Management

- Assist in the development and execution of influencer marketing campaigns.

- Coordinate with influencers to ensure campaign deliverables are met, including content creation, posting schedules, and compliance with brand guidelines.

- Track and manage influencer contracts, deliverables, and payments.

Relationship Building

- Build and nurture long-term relationships with influencers to foster brand loyalty and repeat collaborations.

- Act as the main point of contact for influencers, addressing their questions and concerns promptly.

Content Review and Approval

- Review influencer content to ensure it aligns with brand standards and campaign objectives.

- Provide feedback and guidance to influencers to optimize content performance.

Performance Tracking and Reporting

- Monitor and analyze the performance of influencer campaigns using relevant metrics (e.g., engagement, reach, conversions).

- Prepare regular reports on campaign performance and provide insights and recommendations for future initiatives.

Trend Analysis

- Stay up-to-date with industry trends, platform updates, and best practices in influencer marketing.

-Provide recommendations on how to incorporate new trends and strategies into our influencer marketing efforts.

Qualifications:
  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • 1-2 years of experience in influencer marketing, social media, digital marketing, or a related field is an advantage but fresh graduates are welcome to apply.
  • Experience working with influencers or managing social media accounts is a plus.
Skills
  • Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • Strong organizational and project management skills.
  • Ability to analyze data and provide actionable insights.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and social media management tools (e.g., Hootsuite, Sprout Social).
Benefits
  • Competitive salary and benefits package.
  • Opportunity for professional growth and development.
  • Government Mandated Benefits (SSS, Pag-ibig, Philhealth)
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