Campaign Manager

6 hours ago

Taguig, Philippines Private Advertiser Full time

Key Responsibilities Strategic Planning: Developing and implementing PPC strategies aligned with business goals and target audience. Campaign Setup & Management: Creating, launching, and managing PPC campaigns across various platforms like Google Ads , Bing Ads , Meta Ads , and social media networks. Keyword Research: Identifying relevant and high-performing keywords to target specific user searches. Ad Creation: Writing compelling ad copy and designing visually appealing ads to attract clicks. Bid Management: Setting and adjusting bids to ensure ads are displayed at optimal times and locations for the best possible ROI. Performance Tracking & Analysis: Monitoring key performance indicators (KPIs) like click-through rates (CTR), cost-per-click (CPC), and conversion rates to assess campaign effectiveness. Optimization: Continuously refining campaigns based on data analysis to improve performance, reduce costs, and maximize conversions. Budget Management: Allocating and managing advertising budgets to ensure optimal spend and ROI. Reporting: Generating regular reports on campaign performance, including key metrics and insights for stakeholders. Qualifications Graduate of any 4-yr degree course At least 2 years of experience in PPC and/or Digital Marketing Strong understanding of PPC platforms: Including Google Ads, Bing Ads, and social media advertising platforms. Proficiency in keyword research tools and techniques Excellent analytical and data interpretation skills Experience in developing and implementing PPC strategies Proficiency in using analytics platforms Strong leadership potential demonstrated from previous work experience or recent projects Excellent communication skills with the ability to work with diverse teams Strong business acumen with a positive attitude, self-motivated and willing to learn in a fast-paced work environment #J-18808-Ljbffr

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