Marketing Communications Specialist

Marketing Communications Specialist (NUSTAR) Marketing Communications Specialist (NUSTAR) Responsibilities: Develop engaging and informative content for various marketing channels, including website copy, social media posts, blog articles, email newsletters, and promotional materials. Write clear, concise, and persuasive copy that effectively communicates the hotel's unique selling points, amenities, services, and special offers to target audiences. Ensure consistency in brand messaging, tone of voice, and visual identity across all marketing materials to maintain brand integrity and reinforce brand recognition. Manage the hotel's digital marketing channels, including the website, social media platforms, email marketing campaigns, and online advertising campaigns. Create and schedule social media posts, monitor social media engagement, and respond to comments and messages to foster meaningful interactions with followers and guests. Execute email marketing campaigns, including segmentation, content creation, scheduling, and performance tracking, to drive customer engagement, retention, and conversion. Develop and maintain relationships with media outlets, journalists, bloggers, and influencers to secure media coverage, press releases, and editorial opportunities for the hotel. Write press releases, media pitches, and other communication materials to announce hotel news, events, promotions, and initiatives to generate positive publicity. Monitor media coverage and social media mentions of the hotel, respond to media inquiries, and manage crisis communications to protect the hotel's reputation and brand image. Collaborate with graphic designers, photographers, and videographers to create visually appealing marketing collateral, including brochures, flyers, signage, videos, and photo galleries. Ensure all marketing materials are consistent with brand guidelines, reflect the hotel's unique identity and style, and resonate with the preferences and expectations of target audiences. Monitor and analyze key performance metrics for marketing campaigns and initiatives, including website traffic, social media engagement, email open rates, conversion rates, and return on investment (ROI). Prepare regular reports and presentations to communicate marketing performance, trends, insights, and recommendations to senior management and key stakeholders. Use data-driven insights to optimize marketing strategies, identify opportunities for improvement, and allocate resources effectively to achieve marketing objectives. Qualifications At least two (2) years of related work experience in the hotel industry Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field (Master’s degree or professional certifications are a plus) Proven experience in marketing communications, digital marketing, or public relations, preferably in the hospitality industry Proficiency in digital marketing tools and platforms, including: Content Management Systems (CMS) Email marketing software Social media management tools Analytics platforms Strong planning and organizational skills Excellent interpersonal and communication abilities Creative mindset with a results-oriented and problem-solving approach Experience Range 2 - 4 years Job posted on Seniority level Entry level Employment type Full-time Job function Marketing and Sales Cebu, Central Visayas, Philippines We’re not able to provide further updates beyond this job description. Referrals increase your chances of interviewing at Robinsons Land Corporation. #J-18808-Ljbffr