Product Marketing Specialist
2 weeks ago
MSI Manila, National Capital Region, Philippines
Product Marketing SpecialistMSI Manila, National Capital Region, Philippines
MSI is a world leader in gaming, content creation, business & productivity and AIoT solutions. Bolstered by its cutting-edge R&D capabilities and customer-driven innovation, MSI has a wide-ranging global presence spanning over 120 countries. Its comprehensive lineup of laptops, graphics cards, monitors, motherboards, desktops, peripherals, servers, IPCs, robotic appliances, and vehicle infotainment and telematics systems are globally acclaimed. Committed to advancing user experiences through the finest product quality, intuitive user interface and design aesthetics, MSI is a leading brand that shapes the future of technology.
OverviewThis position has responsibility over the product training to partners, offline event marketing, media/influencer marketing, and content creating such as ad copy, blogs articles, press release and variety type of content. You should be familiar with standard concepts, practices, and procedures within the offline event and online marketing field. A great deal of creativity and latitude is expected.
Responsibilities- Product training to partners, offline event marketing, media/influencer marketing, and content creation (ad copy, blog articles, press releases, and various types of content).
- Provide training and product presentation for events/workshops/conferences or related activities as needed.
- Localize the sales kit, data sheet, and review guide for partners.
- Support events, workshops, live streaming and other marketing-related occasions as needed.
- Manage and execute offline events (channel events, campus events, product launches) held by MSI or other vendors (e.g., NVIDIA PH, Intel PH).
- Collaborate with cross-functional departments as a team player.
- Research and propose KOLs and media to spread product concepts and promotions.
- Maintain close relationships with KOLs and media for product reviews, events, and other exposures.
- Brainstorm ideas and content to collaborate with KOLs.
- Maintain PR relationships (agents/vendors/media/influencers).
- Plan and execute coop projects with third parties, ensuring partner KPIs are met.
- Plan and execute online/offline events for Gaming/Creator/Office worker segments.
- Work on other projects assigned by MSI HQ Manager.
- 3+ years of marketing-related experience; IT product background preferred.
- Familiar with paid media tools such as Google, YouTube ads, Facebook/Instagram, TikTok, etc.
- Strong analytical skills with experience in data analysis and the ability to draw actionable insights.
- Fluent English speaking and writing; good communication, organizational, and time management skills; able to work independently and collaboratively.
- Love and passion for technology products (Laptop / PC Gaming / Gaming Gear and Games).
- Experience with Adobe Photoshop, Illustrator, Premiere or other creator software is a plus.
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