Sales and Marketing Specialist

Company Overview Procaffe Australasia is a trusted provider of premium coffee solutions, equipment, and services across Australia. The company is committed to delivering exceptional customer experiences and building long-term partnerships with corporate and hospitality clients. With a focus on quality, innovation, and service excellence, Procaffe continues to strengthen its position as a leader in the Australian coffee industry. Website: About the Role The Sales & Marketing Specialist will play a key role in supporting Procaffe’s growth strategy through digital marketing, lead generation, and client engagement initiatives. Working closely with the Marketing Director (based in Australia), the Specialist will manage marketing activities, coordinate sales campaigns, and assist in maintaining relationships with both existing and prospective clients. The position requires excellent English communication skills, attention to detail, and strong self-management in a remote environment. This role is being recruited by Clarke Point, a premier Singapore-based agency dedicated to delivering global recruitment and staffing solutions, ( and is for a long-term, full-time Independent Contractor. Key Responsibilities Sales and Lead Generation Develop and execute outbound sales strategies to support business growth. Conduct cold outreach using tools such as LinkedIn Sales Navigator, Firmable, and Apollo. Identify and qualify leads, ensuring follow-up through CRM management. Support pipeline tracking and performance reporting via HubSpot CRM. Maintain and nurture relationships with prospects and existing clients. Digital Marketing and Campaign Management Assist in creating and implementing email marketing campaigns. Coordinate social media content and posting schedules. Collaborate with the Marketing Director to align content with campaign goals. Support SEO and content optimisation for Procaffe’s digital platforms. Monitor analytics to measure campaign effectiveness and recommend improvements. Marketing Communications Draft and edit marketing copy, newsletters, and promotional materials. Prepare case studies, client success stories, and product write-ups. Ensure consistency of brand messaging across all digital channels. Support production of marketing collateral and presentations. Coordination and Reporting Provide weekly or monthly activity and performance reports to the Marketing Director. Maintain internal documentation of campaigns and customer interactions. Liaise with other departments as needed to support integrated marketing initiatives. Manage time effectively to meet project deadlines in a remote work environment. Mandatory Criteria Experience working as an Independent Contractor for an Australian, American or similar client Proven experience in sales coordination, lead generation, or marketing support. Advanced proficiency with HubSpot CRM, LinkedIn Sales Navigator, and email marketing platforms. Excellent verbal and written English communication skills. Strong organisational and time management skills. Demonstrated ability to work independently and report effectively to remote leadership. Nice-to-Haves Background in coffee, food service, or hospitality industries. Experience with Firmable, Apollo, or similar sales intelligence tools. Basic understanding of SEO, social media management, and graphic content editing (e.g., Canva). Familiarity with Google Analytics, Meta Business Suite, or similar analytics tools. Knowledge of Australian market communication styles and business etiquette. Ideal Personality Attributes for Success Proactive and Self-Motivated – takes initiative and demonstrates ownership of outcomes. Detail-Oriented – maintains accuracy in communication, reporting, and campaign tracking. Analytical Thinker – interprets performance data to refine approaches and strategy. Collaborative Communicator – builds productive working relationships with team members across time zones. Adaptable and Resourceful – capable of handling evolving priorities in a dynamic environment. Remote Work Setup Requirements To ensure a smooth and professional remote working experience, candidates must have the following: Quiet and Dedicated Home Office Setup – Professional and distraction-free workspace; ergonomic chair and desk recommended. Laptop or Desktop Computer – Minimum specifications: Intel i5 or AMD Ryzen 5 processor (or better); At least 8GB RAM; Windows 10 or macOS 11 and above. Stable Internet Connection – Minimum speed of 25 Mbps (download/upload); Wired (LAN) connection for stability is preferred; Backup internet source (e.g., pocket Wi-Fi or mobile hotspot) is a plus. Clear Audio Equipment – Noise-cancelling headset with built-in microphone; Clear audio for calls and video meetings. Working Webcam – Required for virtual meetings and team check-ins. Uninterrupted Power Supply (UPS) or access to a backup power source – Especially important for areas prone to power outages. Up-to-date Antivirus or Security Software – To protect company and client data. Compensation Package This role is for a long-term, full-time Independent Contractor with the following additional perks: Public Holidays as per the Victoria, Australia Calendar: Exempt from work on Victorian public holidays. Vacation Leave: 12 days per year, granted upon successful completion of the probation period. Sick Leave: 6 days per year, available annually. Health Insurance Allowance: ₱2,500 per month provided toward family health insurance after the probation period. Flexible Work Environment: Fully remote, Monday to Friday, aligned with Australian business hours. Procaffe Australasia is based in Melbourne, Australia, thus the work hours will follow Melbourne time (GMT +10) with some flexibility. How to Apply For your application to be considered, please submit the following: Your resume A short cover letter outlining your suitability for this role. Your cover letter must include the word “CLARKE” in capital letters and a summary of your experience working as a full-time independent contractor or online freelancer. #J-18808-Ljbffr