Marketing Analyst

2 weeks ago

Cebu City, Philippines Staff4Me Full time
Job Description

As a Marketing Analyst, you will play a crucial role in analyzing market trends, consumer behavior, and competitive landscape to help drive strategic marketing initiatives. You will utilize data-driven insights to optimize marketing campaigns, enhance customer acquisition and retention strategies, and contribute to overall business growth.

Responsibilities:

  1. Market Research and Analysis:
  • Conduct comprehensive market research to identify industry trends, customer needs, and competitive positioning.
  • Analyze consumer demographics, preferences, and purchasing behavior to inform marketing strategies.
Performance Tracking and Reporting:
  • Monitor and evaluate marketing campaign performance metrics, including ROI, attribution, and conversion rates.
  • Prepare regular reports and presentations summarizing findings and actionable insights for stakeholders.
Data Analysis and Insights:
  • Utilize statistical methods and tools to interpret complex data sets and uncover trends, correlations, and opportunities.
  • Collaborate with cross-functional teams to develop data-driven strategies and recommendations.
Campaign Optimization:
  • Recommend optimizations to marketing campaigns based on data analysis and performance insights.
  • A/B testing of creative elements, messaging, and targeting to improve campaign effectiveness.
Forecasting and Strategic Planning:
  • Assist in forecasting and budgeting processes based on historical data and market trends.
  • Contribute to the development of marketing strategies and tactical plans aligned with business objectives.
Competitive Analysis:
  • Track competitors' activities and market share, providing insights to maintain a competitive edge.
  • Identify emerging industry trends and potential opportunities or threats.
    • Bachelor’s degree in Marketing, Business Administration, Statistics, or a related field (Master’s preferred).
    • Proven experience in marketing analysis, data interpretation, and reporting.
    • Proficiency in statistical software (e.g., R, Python) and data visualization tools (e.g., Tableau, Power BI).
    • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
    • Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
    • Strategic thinker with a proactive and problem-solving mindset.
    • Experience in digital marketing platforms (e.g., Google Analytics, Adobe Analytics) is a plus.
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