Marketing Analyst

1 week ago

Cebu City, Philippines CallTek Full time

Overview

As a Marketing Analyst, you will play a crucial role in analyzing market trends, consumer behavior, and competitive landscape to help drive strategic marketing initiatives. You will utilize data-driven insights to optimize marketing campaigns, enhance customer acquisition and retention strategies, and contribute to overall business growth.

Responsibilities
  • Market Research and Analysis: Conduct comprehensive market research to identify industry trends, customer needs, and competitive position. Analyze consumer demographics, preferences, and purchasing behavior to inform marketing strategies.
  • Performance Tracking and Reporting: Monitor and evaluate marketing campaign performance metrics, including ROI, attribution, and conversion rates. Prepare regular reports and presentations summarizing findings and actionable insights for stakeholders.
  • Data Analysis and Insights: Utilize statistical methods and tools to interpret complex data sets and uncover trends, correlations, and opportunities. Collaborate with cross-functional teams to develop data-driven strategies and recommendations.
  • Campaign Optimization: Recommend optimizations to marketing campaigns based on data analysis and performance insights. A/B testing of creative elements, messaging, and targeting to improve campaign effectiveness.
  • Forecasting and Strategic Planning: Assist in forecasting and budgeting processes based on historical data and market trends. Contribute to the development of marketing strategies and tactical plans aligned with business objectives.
  • Competitive Analysis: Track competitors' activities and market share, providing insights to maintain a competitive edge. Identify emerging industry trends and potential opportunities or threats.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, Statistics, or a related field (Master's preferred).
  • Proven experience in marketing analysis, data interpretation, and reporting.
  • Proficiency in statistical software (e.g., R, Python) and data visualization tools (e.g., Tableau, Power BI).
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
  • Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
  • Strategic thinker with a proactive and problem-solving mindset.
  • Experience in digital marketing platforms (e.g., Google Analytics, Adobe Analytics) is a plus.
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