Marketing Officer

2 weeks ago

Pasig, Philippines Toby's Sports Full time

Overview

On-site - Pasig No Exp Required Bachelor Full-time

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Job Description Employee Recognition and Rewards

Annual Appraisal, Employee Recognition Program

Government Mandated Benefits

13th Month Pay, Employee Loan

Insurance Health & Wellness

Health Care On-Site, HMO

Others

Company Social Events, Office Parties, Tuition Assistance

Annual Company Trip, Company Equipment, Employee Discount, Gym Membership, Parking Space, Retirement Plan

Professional Development

Professional Development

Work-Life Balance

Flexible Hours

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Responsibilities
  • TheMarketingOfficerwillsupportalldevelopmentandexecutionofstrategiestogrow market share and revenue for the retail channel they will be assigned.
  • Developandimplementsustainable andsuccessfulmarketingstrategiestopromoteandgrow the assigned retail channel (for both ecommerce and brick & mortar stores, including marketplaces) to drive growth and achieve sales targets.
  • Developandexecutebest-in-class consumeradvertisingandcommunicationcampaignswith maximum impact in influencing consumer behavior and beliefs.
  • Developandexecuteddrive tostore(onlineandoffline)andregularpromotionalcampaignswith the goal to convert to sales
  • Liaise with category and brand heads from the Merchandising Department to identify category/brandopportunitiesandtodevelopin-depthunderstanding ofbrand/product strategies.
  • Collaborate with relevant groups to deliver the correct product assortment, visual presentations,marketing, andpromotionsthatareconsistentwithan overallstrategyfor the assigned retail channel.
  • Conductstorevisitstocheckcampaignsandpromotions,monitorcompetitors’ activitiesand implement tactical counter measure campaigns as needed.
  • Reviewproduct,customer satisfaction/feedback,andrecommendationpointsbasedondata and business strategy.
  • Manageandmaintaindigital assetsfortheassignedretail channel.
  • Work closely with Ecommerce Department on identifying ecommerce-specific marketing opportunitiesbasedonwebsitedata (consumerbehavior, inventory,etc.),andcoordinateonall ecommerce-specific marketing campaign requirements.
  • WorkcloselywithVisualMerchandisingGrouponthein-storeexecutionof allmarketing campaigns.
  • WorkcloselywithContentandCreativesGroupforthedevelopmentofmarketingmaterials (print or digital) for all marketing campaigns and initiatives
  • Guidecontentcreationand managementofinfluencersandownedsocialmediaassets
  • Formulateandmonitorimplementation ofthedigitalstrategy(onlinevideofromstoryboardto online, KV to animated paid ads, display ads, CDM/email marketing) for the assigned retail channel.
  • Controldigitalmarketingspendbyallocatingbudgetstodifferentdigital channels.
  • Helpdriveoptimalperformance ofDisplay Ads,SocialNetworkingAds,SEO/SEM,EDM(email marketing) for all campaigns.
  • Analyzetheresultsand effectivenessofcampaignswiththehelpofexternalagencies todeliver actionable insights and recommendations on the most effective digital formats and investment
  • Stronglycollaboratewithexternalagenciesfor allperformancemarketinginitiativesforthe assigned retail channel.
Reporting
  • ReportsdirectlytoHeadofChannelMarketing GroupundertheMarketingandCustomer Experience Department
  • TheMarketingandCustomerExperienceDepartmentincludesthefollowinggroups: Channel Marketing, Visual Merchandising, Content and Creatives and Customer Service
Qualifications
  • Bachelor’sdegreeinMarketingorrelevantfield (Marketing,BusinessAdministration, Communication, Mass Communication)
  • Fresh graduates are welcome to apply.
  • With workingexperience inmarketing andbrandmanagement is a plus
  • With experiencein developingandexecutingmarketing strategies,preferablyintheretail industry, is a plus
  • Withgreateyeforcontentdesign andisuptodateondesigntrends
  • Experiencein working withagenciesisaplus
  • WithknowledgeinFacebookAdsManager,GoogleAdWords andother digital platforms.
  • Withexcellentorganizationalskillsandtheabilitytoworkwellwithdifferent groups
  • Withexperienceleadingmultiple projectseffectivelyandsimultaneously.
  • Strongoralandwrittenskillsin bothEnglishand Tagalog,withexcellentcommunicationand presentation skills.
Location & Caution

Working Location: Quorum Group of Companies. 73 Good Harvest Complex, C. Raymundo Ave, Pasig, 1606 Metro Manila, Philippines

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  • withholds your ID,
  • requires you to provide a guarantee or collects property,
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