Marketing Officer

Overview On-site - Pasig No Exp Required Bachelor Full-time Share Job Description Employee Recognition and Rewards Annual Appraisal, Employee Recognition Program Government Mandated Benefits 13th Month Pay, Employee Loan Insurance Health & Wellness Health Care On-Site, HMO Others Company Social Events, Office Parties, Tuition Assistance Annual Company Trip, Company Equipment, Employee Discount, Gym Membership, Parking Space, Retirement Plan Professional Development Professional Development Work-Life Balance Flexible Hours Read More Responsibilities TheMarketingOfficerwillsupportalldevelopmentandexecutionofstrategiestogrow market share and revenue for the retail channel they will be assigned. Developandimplementsustainable andsuccessfulmarketingstrategiestopromoteandgrow the assigned retail channel (for both ecommerce and brick & mortar stores, including marketplaces) to drive growth and achieve sales targets. Developandexecutebest-in-class consumeradvertisingandcommunicationcampaignswith maximum impact in influencing consumer behavior and beliefs. Developandexecuteddrive tostore(onlineandoffline)andregularpromotionalcampaignswith the goal to convert to sales Liaise with category and brand heads from the Merchandising Department to identify category/brandopportunitiesandtodevelopin-depthunderstanding ofbrand/product strategies. Collaborate with relevant groups to deliver the correct product assortment, visual presentations,marketing, andpromotionsthatareconsistentwithan overallstrategyfor the assigned retail channel. Conductstorevisitstocheckcampaignsandpromotions,monitorcompetitors’ activitiesand implement tactical counter measure campaigns as needed. Reviewproduct,customer satisfaction/feedback,andrecommendationpointsbasedondata and business strategy. Manageandmaintaindigital assetsfortheassignedretail channel. Work closely with Ecommerce Department on identifying ecommerce-specific marketing opportunitiesbasedonwebsitedata (consumerbehavior, inventory,etc.),andcoordinateonall ecommerce-specific marketing campaign requirements. WorkcloselywithVisualMerchandisingGrouponthein-storeexecutionof allmarketing campaigns. WorkcloselywithContentandCreativesGroupforthedevelopmentofmarketingmaterials (print or digital) for all marketing campaigns and initiatives Guidecontentcreationand managementofinfluencersandownedsocialmediaassets Formulateandmonitorimplementation ofthedigitalstrategy(onlinevideofromstoryboardto online, KV to animated paid ads, display ads, CDM/email marketing) for the assigned retail channel. Controldigitalmarketingspendbyallocatingbudgetstodifferentdigital channels. Helpdriveoptimalperformance ofDisplay Ads,SocialNetworkingAds,SEO/SEM,EDM(email marketing) for all campaigns. Analyzetheresultsand effectivenessofcampaignswiththehelpofexternalagencies todeliver actionable insights and recommendations on the most effective digital formats and investment Stronglycollaboratewithexternalagenciesfor allperformancemarketinginitiativesforthe assigned retail channel. Reporting ReportsdirectlytoHeadofChannelMarketing GroupundertheMarketingandCustomer Experience Department TheMarketingandCustomerExperienceDepartmentincludesthefollowinggroups: Channel Marketing, Visual Merchandising, Content and Creatives and Customer Service Qualifications Bachelor’sdegreeinMarketingorrelevantfield (Marketing,BusinessAdministration, Communication, Mass Communication) Fresh graduates are welcome to apply. With workingexperience inmarketing andbrandmanagement is a plus With experiencein developingandexecutingmarketing strategies,preferablyintheretail industry, is a plus Withgreateyeforcontentdesign andisuptodateondesigntrends Experiencein working withagenciesisaplus WithknowledgeinFacebookAdsManager,GoogleAdWords andother digital platforms. Withexcellentorganizationalskillsandtheabilitytoworkwellwithdifferent groups Withexperienceleadingmultiple projectseffectivelyandsimultaneously. Strongoralandwrittenskillsin bothEnglishand Tagalog,withexcellentcommunicationand presentation skills. Location & Caution Working Location: Quorum Group of Companies. 73 Good Harvest Complex, C. Raymundo Ave, Pasig, 1606 Metro Manila, Philippines If the position requires you to work overseas, please be vigilant and beware of fraud. If you encounter an employer who has the following actions during your job search, please report it immediately withholds your ID, requires you to provide a guarantee or collects property, #J-18808-Ljbffr