Head of Digital

Overview

Lead and manage the Digital team, which includes Digital Analysts specializing in Social Media, Influencer Marketing, Search, SEO, and Direct Marketing. Ensure seamless collaboration between digital marketing functions to create integrated and high-impact campaigns.

• Social Media and Influencer Marketing Oversight Provide strategic direction for social media initiatives, ensuring alignment with brand identity and digital objectives. Oversee content development, engagement strategies, and performance analysis across social platforms. Guide influencer marketing efforts, including influencer selection, partnership management, and campaign performance tracking. Ensure content quality and consistency across all social and influencer marketing efforts.
• Search and SEO Strategy Oversee paid search campaigns (Google Ads, Bing Ads, and social media advertising), ensuring optimal budget allocation and performance. Provide strategic direction for SEO efforts, including technical SEO, keyword research, and content optimization. Monitor and analyze search performance metrics, ensuring continuous improvements in rankings, traffic, and conversions. Guide A/B testing and experimentation for search advertising to maximize ROI.
• Direct Marketing and CRM Lead direct marketing initiatives, including email marketing, SMS campaigns, and CRM optimization. Ensure data accuracy, segmentation, and compliance in all CRM-related activities. Oversee campaign performance tracking and optimization to enhance audience engagement and conversion rates.
• Team Management and Performance Optimization Mentor and develop the Digital team, fostering a culture of innovation, accountability, and growth. Set clear objectives, KPIs, and performance metrics for each function within the team. Ensure alignment between digital marketing efforts and overall business goals. Drive continuous learning and development opportunities for the team to stay ahead of industry trends.
• Stakeholder and Client Engagement Act as the primary point of contact for digital marketing strategies, collaborating closely with internal teams and clients. Provide insights and recommendations to clients based on digital performance analysis and industry trends. Support business development efforts by presenting digital marketing solutions and growth opportunities.

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 5 years of relevant experience in digital marketing, with managerial experience preferred.
• Strong proficiency in online marketing strategies, including social media, paid ads, SEO, influencer marketing, and direct marketing.
• Up-to-date with the latest digital trends, tools, and best practices in online marketing and performance measurement.
• In-depth knowledge of digital marketing, advertising, creative, and technology industries.
• Strong problem-solving skills, using creativity, data analysis, reasoning, and available resources to drive solutions.
• Excellent communication skills, both verbal and written.

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